Stella Rising Blog

Denim Rebounds at Retail | WMI

There’s no denying that athleisure has become the darling of the apparel industry. Almost every brand, from Tory Burch to Topshop, has introduced an...

How Women's Marketing Innovates in Digital Media | WMI

In her role as Media Director, Digital Innovation Specialist at Women’s Marketing, Elissa Brown is responsible for integrating cutting-edge...

Social Media 101: Snapchat for Brands | WMI

Now that almost every brand is on Facebook, Twitter, and Instagram, Snapchat has become the go-to platform for engaging Millennial and Generation Z ...

Why CTR Matters for SEO (and How to Perform an SEO CTR Audit)

Ever wonder why you're not getting enough traffic to your site, even though you're ranking for key terms? If you're not actively auditing your CTR...

Food Trends: Farm to Frozen | WMI

For the past few years, consumers have been giving frozen snacks the cold shoulder. A demand for healthier options challenged manufacturers to...

Organic, Mix-it-Yourself Beauty in a Box | WMI

For thousands of years, women handcrafted beauty treatments from ingredients that grew in their own backyards using recipes that had been handed down...

Digital Marketing Strategies: Mobile Shopping | WMI

How Consumers Are Shopping for Fashion On Mobile

Digital Marketing Strategy | WMI

5 Ground Rules for Effective Mobile Video Ads As video consumption continues to evolve, consumers are shifting away from the confines of traditional...

Leveraging Instagram for Fashion and Beauty Brands

Long gone are the days when a magazine was the primary source for the latest trends in beauty and fashion. With the world at our fingertips, social...