Stella Rising Blog

Why Controversy About Beyonce’s Ivy Park Brand is A Big Deal | WMI

Last month, the undisputable Queen Bey debuted Ivy Park, a line of high performance athletic apparel she co-produced with British fast-fashion...

New Mobile Beauty App Taps Indie Brands | WMI

Almost every major beauty brand, from Clinique to Cover Girl, is offering an app that helps consumers find the perfect lipstick or foundation shade....

3 Ways Marketers Can Create Better Brand Experiences | WMI

By now, marketers know that Millennials value experiences over things—almost 80% of Millennials say they would choose to spend their money on an...

How Much Do You Actually Know About Millennials and Food? | WMI

Take our quiz to discover Millennial's biggest challenges to healthy eating, how they discover new food brands, and the surprising ways they are...

Trends in Influencer Marketing | WMI

Moms have always relied on the wisdom of other moms for product recommendations and parenting advice. Beyond the playground, mom bloggers have become...

Summer’s Top Hair Trends | WMI

What hair care trends are you most excited about? A recent survey posed that question to over 500 American women and revealed the top ten looks they...

Tapping Into Consumer Food Trends | WMI

We can easily argue that the burger is America’s quintessential comfort food. After all, 62% of Americans say they love them! As we approach grilling...

Media Strategy: Reaching the Mobile Consumer on Apps | WMI

“I just don’t have time to exercise!” You’ve heard it a thousand times—and probably said it yourself—and, while it may feel true, it may just be an...

Social Media 101: Instagram for Brands | WMI

Instagram has emerged as the "see-and-be-seen" social media platform for brands. In our infographic, we take a look at the platform and offer ten...