Stella Rising Blog

4 Tips for Participating in Hashtag Holidays | WMI

There has been debate about brands jumping on the ever-increasing number of hashtag holidays. While trending topics such as #NationalSiblingsDay or...

Retail Marketing Trends: Shopping for the Right Fit | WMI

Most women say they would purchase more clothing if they were ensured the right fit! Learn why ill-fitting clothing and shoes are among women's top...

Facebook’s New Algorithm & Other News

Facebook has undergone quite a few changes in the last month. The most recent update to Facebook’s news feed algorithm is one that brands and...

Beauty and Wellness Marketing Trends | WMI

Escapism and Magical Thinking Since the beginning of mankind, humans have marveled at the magic of the universe. But as we’ve evolved,...

Infographic: Millennial Mobile Shopping Trends | WMI

Want to know how women shop for beauty on their mobile phones? We've created this infographic to illustrate why Millennials, moms, and multicultural...

Marketing Food to Millennials

Emotional Eating: The Role of Food in Millennials’ Lives While attitudes around food have been shifting over the past decades, Millennials have...

Marketing to Women: 4th of July Infographic| WMI

Will you be starting Independence Day weekend with a bang? Millions of Americans will be spending $6.7 billion to celebrate the 4th of July with...

Marketing Beauty Products on Mobile | WMI

Mobile has changed the way we view the world. It's revolutionized the way we communicate, enjoy entertainment and shop. At first, marketers looked at...

Google’s New AdWords Interface: Coming 2017

Google recently announced that it will be redesigning the now 15 year old AdWords platform for a multi-device world and so that advertisers can...