Stella Rising Blog

Expanded Text Ads Rolling Out On Google

After a short beta period, Google has rolled out Expanded Text ads to all Search Advertisers. Starting October 26, 2016 Google will begin to sunset...

Marketing to Women: How Americans Are Traveling in 2016 | WMI

Each summer, Americans make more than 650 million long-distance trips! So, where do they go and what activities do they prefer? In our infographic,...

Influencer Marketing: What Are Best Practices | WMI

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder, Intuit This is the...

Food Marketing: Beyond The Bar | WMI

Portable, nutritious and functional, snack bars are meeting the needs of consumers in many ways. In our infographic, we look at why they are so...

How Food Brands Innovate | WMI

Putting the Snap Crackle and Pop Back in Cereal In early July, Kellogg’s announced the opening of Kellogg’s NYC, a café located in the heart of Times...

Fitness and Wellness Trends | WMI

Americans are increasingly incorporating health and wellness into every aspect of their lives. In our infographic we look at how yoga, one of the...

Shopper Marketing: How to Drive to Retail | WMI

We’re constantly hearing from clients, “How do we drive to retail?” From mass market to luxury, it’s a pain point for almost every brand. Consumer...

New Updates to Google AdWords Extensions

Things are heating up this summer in the Google AdWords User Interface. Google is rolling out a new “Price Extension” ad extension and testing to...

Social Media Advertising Trends| WMI

There's no question that almost every brand should be on social media—but if you're not supporting your posts with paid advertising, is anyone seeing...