Stella Rising Blog

How A.I. Will Inform The Future of Marketing | WMI

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build...

Marketing to Women With Curly Hair | WMI

Curls, coils, waves…it’s estimated that 60% of American women have textured hair, yet, until recently, very few brands offered products that...

8 Essential Facts About Influencer Marketing | WMI

More than half of consumers say that content created by influencers is more memorable than brand-produced content. That’s just one reason that...

NY Fashion Week Trends 2016 | WMI

New York Fashion Week was a study in extremes. In the midst of record-breaking heat and humidity, Tommy Hilfiger staged a full-scale carnival to...

Understanding Google Analytics Attribution and Why Your Organic Landing Pages Might Be Inaccurate

While Google Analytics is an intuitive platform that can be leveraged by users with little analytics experience, it also offers many advanced tools...

Marketers Biggest Social Media Mistakes | WMI

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s...

Women’s Marketing Adds Depth to Analytics Team | WMI

Women’s Marketing affirms our dedication to rich end-to-end analytics with exciting new additions to our team of recognized industry experts.

How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention. “We’ve...

Women’s Marketing Expands Social Strategy Expertise | WMI

Women’s Marketing continues to offer best-in-class marketing services with new additions to our team of recognized industry experts.