Stella Rising Blog

Influencer Marketing: How to Measure Campaign Success | WMI

Almost every brand, across every industry, has developed some type of influencer strategy: up to 87% of all brands have an influencer program in...

Fashion: What Are The Latest Trends in Athleisure? | WMI

Athletic wear has come a long way since the ubiquitous velour track suits of the early 2000s. Athleisure is no longer just a fashion trend, it’s a...

2016 Retail Holiday Predictions | WMI

Retailers must have done something to get on Santa’s good list this year. Despite a rocky start to 2016, analysts are forecasting a stellar holiday...

Infographic: How Americans Stay Connected on Thanksgiving 2016 | WMI

Whether you’re gathering with family or hosting Friendsgiving, you’ll be among the 98% of Americans celebrating Thanksgiving this year. Although...

Recap: Interactive Advertising Bureau MIXX Marketing Conference | WMI

This year’s IAB MIXX Conference offered two days of useful content and insightful advice, emphasizing the need to engage consumers with creative...

Stop the Scroll: Tips to Creating Engaging Social Media Content

There are more than 600 million Facebook updates, 500 million Tweets and 80 million Instagram posts uploaded daily. It’s easy for your audience to...

What's In Her Beauty Bag? | WMI

Have you ever wished you could take a peek inside the American woman's makeup bag? What does she wear every day? What products does she wish for?...

Black Friday Marketing Tips | WMI

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last...

U.S. Weight Loss and Diet Trends 2016-2017 | WMI

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today,...