Stella Rising Blog

4 Things Food Marketers Can Learn From Starbucks | WMI

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was...

Amazon's Influence on E-Commerce | WMI

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping...

Does Social Media Influence Holiday Shopping? | WMI

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social...

The 10 Beauty Wellness Trends Exciting Consumers | WMI

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each...

Why Department Stores Are Out Of Fashion | WMI

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall...

Where Are Growth Opportunities for Beauty Brands? | WMI

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among...

Smart Snacking Trends 2016 | WMI

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that...

Social Media: Why Facebook’s FBX Shutdown is Good for Business

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting...

Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool....