Stella Rising Blog

Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool....

Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by...

Infographic: How America Celebrates Halloween | WMI

In the season between back-to-school and holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to...

How A.I. Will Inform The Future of Marketing | WMI

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build...

Marketing to Women With Curly Hair | WMI

Curls, coils, waves…it’s estimated that 60% of American women have textured hair, yet, until recently, very few brands offered products that...

8 Essential Facts About Influencer Marketing | WMI

More than half of consumers say that content created by influencers is more memorable than brand-produced content. That’s just one reason that...

NY Fashion Week Trends 2016 | WMI

New York Fashion Week was a study in extremes. In the midst of record-breaking heat and humidity, Tommy Hilfiger staged a full-scale carnival to...

Understanding Google Analytics Attribution and Why Your Organic Landing Pages Might Be Inaccurate

While Google Analytics is an intuitive platform that can be leveraged by users with little analytics experience, it also offers many advanced tools...

Marketers Biggest Social Media Mistakes | WMI

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s...