Stella Rising Blog

How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention. “We’ve...

Women’s Marketing Expands Social Strategy Expertise | WMI

Women’s Marketing continues to offer best-in-class marketing services with new additions to our team of recognized industry experts.

The Mindset of Millennial Women | WMI

Millennial women are independent, adventurous, and anchored by a strong sense of self. Unafraid to live life on their own terms, they’re abandoning...

Extreme Couponing: Insights for Food & Beverage Brands | WMI

Coupon use is on the rise! A recent survey found that a third of Americans are using coupons or coupon codes more frequently than they have in the...

2016 Holiday Shopping Preview | WMI

It may be September, but retailers and brands are already preparing for the holidays! In our infographic, we explore how consumers will shop for the...

2016 Fall Fashion Footwear Trends | WMI

There’s something transformational about a new pair of shoes, so it makes perfect sense that as a new season approaches, we want to reinvent our look...

Beauty’s Seven Most Wanted Products | WMI

If you could design a new beauty product, what would you create? That’s the question a recent survey posed to hundreds of women across America....

Marketing to Generation Z: Teen Shopping Habits| WMI

Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience....

Seniors and Social Media: How Older Boomers Engage | WMI

When we think of social media users, most people automatically think of teenagers or Millennials. But a recent study found that older Baby Boomers...