Stella Rising Blog

Seniors and Social Media: How Older Boomers Engage | WMI

When we think of social media users, most people automatically think of teenagers or Millennials. But a recent study found that older Baby Boomers...

How Women Buy Beauty 2016 | WMI

How do women buy beauty today? That's what we wanted to know when we partnered with the Seurat Group to research how, when, and where women shop for...

Food Marketing Trends: Ethnic Cuisine | WMI

Italian, Mexican, Japanese…it seems hard to believe that some of today’s routine cuisines were all once considered exotic ethnic foods! Today we have...

Customizing Content for Facebook & Instagram | WMI

With more than 72% of all adult internet users on Facebook and a quarter of American adults actively using Instagram, there's no question that brands...

What Makes A Successful Health & Wellness Brand? | WMI

Last year more than 2,400 health and wellness products were launched in the U.S. –but only 10% will likely last. Why do some brands go on to become...

Best Practices for Sharing User-Generated Content | WMI

What are the best practices for sharing user-generated content? New York Fashion Week promises its share of dramatic looks on the runway, but...

Health & Wellness Consumers: Fitness Habits & Motivations | WMI

In our infographic, we explore how frequently fitness enthusiasts work out, what foods and beverages they use to energize themselves, and how they...

Accessories: The Unsung Heroes of Fashion | WMI

If you want to update a dress or simply make a white t-shirt more stylish, simply add some trendy accessories. From statement necklaces to oversize...

The Skinny from Fat Mascara | WMI

At Women’s Marketing, we openly admit that we’re a little obsessed with beauty. We’re plugged into emerging industry news, always checking out what...