Stella Rising Blog

The Mindset of Millennial Women | WMI

Millennial women are independent, adventurous, and anchored by a strong sense of self. Unafraid to live life on their own terms, they’re abandoning...

Extreme Couponing: Insights for Food & Beverage Brands | WMI

Coupon use is on the rise! A recent survey found that a third of Americans are using coupons or coupon codes more frequently than they have in the...

2016 Holiday Shopping Preview | WMI

It may be September, but retailers and brands are already preparing for the holidays! In our infographic, we explore how consumers will shop for the...

2016 Fall Fashion Footwear Trends | WMI

There’s something transformational about a new pair of shoes, so it makes perfect sense that as a new season approaches, we want to reinvent our look...

Beauty’s Seven Most Wanted Products | WMI

If you could design a new beauty product, what would you create? That’s the question a recent survey posed to hundreds of women across America....

Marketing to Generation Z: Teen Shopping Habits| WMI

Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience....

Seniors and Social Media: How Older Boomers Engage | WMI

When we think of social media users, most people automatically think of teenagers or Millennials. But a recent study found that older Baby Boomers...

How Women Buy Beauty 2016 | WMI

How do women buy beauty today? That's what we wanted to know when we partnered with the Seurat Group to research how, when, and where women shop for...

Food Marketing Trends: Ethnic Cuisine | WMI

Italian, Mexican, Japanese…it seems hard to believe that some of today’s routine cuisines were all once considered exotic ethnic foods! Today we have...