Stella Rising Blog

Fashion Industry Marketing Trends 2017 | WMI

The fashion industry was engineered to drive trends. For decades, designers set the tone for the season and forecasters predicted the colors,...

Food and Beverage Marketing Trends 2017 | WMI

Food trends come and go almost as quickly as you can scroll through your Instagram feed. Popular culture, restaurant concept trends, and the quest...

Infographic: What Women Want In Anti-Aging Skin Care | WMI

Today, women are taking a 360° view of anti-aging. They're not simply applying the latest miracle cream, there's a widespread awareness of the...

Health and Wellness Brands Help Consumers Get In Shape | WMI

A new year rings in a chorus of resolutions to work out and get in shape—and for those who are serious about getting fit, there is no shortage of...

Media Strategy: Mastering the Attention Equation | WMI

Marketers have long been vying for the attention of consumers, but today, they’re also competing to keep it—multiple social platforms, gaming apps,...

Infographic: Tips For Listening to Customers on Social Media | WMI

It's a given that brands must have a presence on social media, but just being on Facebook, Instagram, and Twitter isn't enough—social media managers...

The Biggest Challenges Facing Fashion Marketers Today | WMI

Today’s fashion brands, whether well-established or just arriving onto the scene, frequently share similar concerns. A recent survey of fashion...

Mobile Trend Infographic: How Consumers Use Smartphones Today | WMI

To say that computers and, more recently, smartphones have changed the way we live is an understatement. But the extent that we now rely on mobile...

What Do Consumers Expect from Vitamin & Supplement Brands? | WMI

With rising healthcare costs and an abundance of information at their fingertips, consumers are continuing to take a proactive approach to their...