Stella Rising Blog

Digital Trends: 12 Things You Need to Know About Cyber Monday | WMI

Cyber Monday Statistics Since its official inception in 2006, Cyber Monday has become an increasingly important shopping event resulting in...

SEM Tips to Prepare for Black Friday & Cyber Monday

Black Friday & Cyber Monday are quickly approaching and before we know it, holiday shoppers will be heading to search engines to find the best deals....

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...

How Influencers Really Feel About Working with Brands | WMI

When launching an influencer program, one of the biggest challenges marketers face is finding the right brand advocate. But the relationship works...

Leveraging the Power of SEO Influencers

In the world of digital marketing, we are hearing the word "influencer" a lot these days. In fact, there was even a recent 60 minutes episode that...

Food/Beverage Infographic: Coffee Consumption in the U.S. | WMI

More than half of American adults over the age of 18 drink coffee every day, but they're not settling for just any cup of Joe! As we enter what's...

How to Build Beauty Brands at Retail | WMI

Today, building a brand at retail requires more than just getting it on the shelf—building awareness, differentiating your product, and engaging the...

Holiday 2016 Shopping Trends: Digital First | WMI

Consumers are starting their holiday shopping earlier than ever! Many began looking for gift inspiration as early as September and 20% started making...

Eric Cowles named General Manager, Beauty at Women's Marketing | WMI

Women's Marketing, a leading marketing services agency, is pleased to announce thatEric Cowleshas been named General Manager, Beauty, as part of an...