Stella Rising Blog

Mobile First! How to Reach Connected Consumers | WMI

Whether they're online or in-store, consumers are more informed about the products they're buying than ever before and their expectations for a...

Social Media Links Consumers, Brands During Awards Season | WMI

“Who are you wearing?” The answer to the ubiquitous red carpet question can elevate a brand from virtually unknown to household name overnight. But...

Social Media: 10 Instagram Tips for Food Brands | WMI

A great meal is about more than the way it tastes—chefs strive for a beautiful presentation on the plate and restauranteurs frequently have a...

How Voice-Activated Assistants Will Change Everything | WMI

During the 2016 holiday season, sales of voice activated assistants soared. Consumers purchased Amazon's Alexa system (the Echo and her diminutive...

Social Style: Can Social Media Drive Apparel Sales | WMI

In just a decade, social media has become a significant presence in our lives. Seventy-two percent of Americans use it on a daily basis and almost...

What Consumers Want In Natural Remedies | WMI

Americans are becoming more proactive about maintaining their health, particularly as healthcare becomes increasingly expensive. In addition to...

Who Is The Walmart Beauty Shopper? | WMI

Who is the Walmart beauty shopper? She's thrifty, she's social, but above all, she loves to discover and try! In our infographic, we look at how...

Trend Watch: Does Co-Shopping Increase Food & Beverage Sales?

In the past, households typically had one shopper who managed grocery shopping—and it was usually mom! Today, modern families share the...

Social Media: Pinterest Trends 2017 | WMI

Every month, 150 million people from around the globe search Pinterest for ideas and inspiration. These searches, and more importantly, what users...