Stella Rising Blog

Infographic: Marketing to Sports Super Fans

Sports are a defining aspect of American culture. In fact, U.S. sports bring in $27 billion in annual revenue, and 93% of men and 81% of women report...

Health and Wellness: Marketing Strategy for OTC Brands | WMI

An aging population, rising costs, and an increase in chronic diseases has made wellness a primary issue for many Americans and, as a result, they’re...

Infographic: The New Year's Eve Party's On Mobile | WMI

In January 2016, over a million people gathered in Times Square to watch the ball drop and celebrate the New Year. From sharing snaps and pictures on...

Amazon Go: On Demand Food Shopping For Millennials | WMI

Watch out food retailers, Amazon is coming for you next! Earlier this month, Amazon announced plans to open its first Amazon Go retail grocery store...

Health and Wellness Trends 2017 | WMI

Health and wellness has become more than a lifestyle, it’s now a status symbol. Consumers aspire to own hundred-dollar leggings, dine on the...

Beauty Marketing Trends 2017 | WMI

Indie brands continued to gain momentum in 2016 thanks to product innovation and amajor shift in the way consumers discover and buy beauty. In the...

Health & Wellness is the Next Trillion Dollar Industry

Women’s Marketing recently collaborated with Rodale on original consumer research designed to explore and explain the modern“Health & Wellness”...

Media & Marketing Trends 2017 | WMI

Every year brings the unexpected, but 2016 seemed to bring more surprises than most. Among many, the Chicago Cubs broke a 108-year losing streak, the...

Fashion Industry Marketing Trends 2017 | WMI

The fashion industry was engineered to drive trends. For decades, designers set the tone for the season and forecasters predicted the colors,...