Stella Rising Blog

Marketing to Women: How Do Affluent Consumers Shop? | WMI

Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In...

Let’s Chat! Marketing to Consumers on Mobile Apps | WMI

Mobile messaging has evolved beyond the simple text. Apps like Facebook Messenger and Kik are now a preferred method of communication for people...

Social Media: How Consumers Use YouTube | WMI

Whether it's watching silly cat videos or learning to knit, Americans of all ages are on YouTube. Almost 75% of U.S. kids and teens spend between...

Consumers Crave Healthier Foods | WMI

When it comes to healthy eating, the majority of Americans think they can be doing a better job. Despite the fact that we’re seeing widespread...

Facts About Generation Z Every Marketer Needs to Know | WMI

The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations...

Health and Wellness: Millennials in Charge | WMI

Millennials have a new primary care physician and her name is Dr. Google. Whereas 65% of older generations view their physician as their best source...

Social Media & The Big Game | WMI

Although last year's Super Bowl didn't break any viewership records, it was still the third most-watched television program in U.S. history. In our...

Fashion Footwear Trends 2017: It's All About The Shoes | WMI

In case you had any doubts, researchers have confirmed that women are indeed #shoeaddicts. From sneakers to stilettos, 94% of Millennials and 90% of...

Aging Gracefully: How Boomers Buy Beauty | WMI

It’s no secret that the beauty industry markets to Millennials; that makes good business sense—they buy more cosmetics and hair care products and are...