Stella Rising Blog

The Effect of Positive Marketing On CPG | WMI

There is a clear parallel between having a healthy outlook on life and making better choices at the grocery store. Those approaching life with a...

Social Media: Beauty on YouTube | WMI

Beauty has always been a leading category on YouTube, but in the past year it’s experienced dramatic growth. In 2016, there was a 65% increase in...

Digital Marketing: How To Develop A Data Aquisition Strategy | WMI

For years the advertising industry buzzed that this year is the "Year of Mobile." And for many years that became something of a running joke that...

Together Forever: Mom & Her Mobile Phone | WMI

A mother’s smartphone is her lifeline. It connects her to her family and friends, acts as her personal assistant, keeps her informed, and entertains...

7 Fitness Trends for 2017

One year it’s Zumba and the next year, everyone is doing CrossFit! While exercise fads come and go, one thing is clear—more adults are exercising,...

Will Online Grocery Click With Consumers? | WMI

Online food shopping has been relatively slow to catch on in the U.S., but that’s beginning to change. It’s predicted that by 2025, 20% of all...

Beauty: Marketing Hair Care to Women | WMI

A good hair day can do a lot to boost a woman's confidence. It's a simple fact that when your hair looks good, you feel good. But for the millions of...

Why Social Media is Magic for Brands | WMI

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Marketing to Women: How Do Affluent Consumers Shop? | WMI

Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In...