Stella Rising Blog

Infographic: Is Cause Marketing Good For Brands? | WMI

Increasingly, brands are aligning themselves with philanthropic organizations with the aim of "doing good." Corporate altruism can elevate a brand's...

Infographic: How Women Use Social Media in 2017 | WMI

Women are dominating social media and we have the stats to prove it! Research shows they check in more frequently, share more, and actively engage...

Infographic: Why Consumers Love Meal Kits | WMI

The last thing most Americans want to do after a long day at work is spend hours cooking dinner for their families. Meal kits promise a one-box...

New Music in a New World: Gorillaz AR / VR App & Music Video

Augmented Reality and VR take Center Stage with Gorillaz

Infographic: Yes, Social Media Sells! | WMI

It wasn't that long ago that marketers were talking about the digital shift from shopping on desktop to smartphones. Skeptics said it wouldn't...

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...

Infographic: Why Mobile Video is Marketing Magic |WMI

Video doesn't just entertain, it commands attention. Most consumers say that when they watch a video, they're solely engaged in that content—and this...

The Millennial Nip/Tuck | WMI

Plastic surgery used to be something that was done discreetly. Women would have a nip here, tuck there, and emerge after all telltale signs had...

Infographic: Who Is The Ulta Beauty Shopper? | WMI

Who is the Ulta Beauty shopper? She's an explorer and Ulta's wide selection of products delights her sense of discovery. In our infographic, we look...