Stella Rising Blog

Food and Beverage Marketing Infographic: Salty Snack Attack | WMI

Americans are addicted to snacking! Ninety-one percent of consumers say they snack multiple times a day and snacking now accounts for half of all...

Infographic: Meat Snacks Beef Up The Snack Category | WMI

Step aside chips and pretzels, the snack category is getting meaty! Meat snacks, such as beef jerky and meat sticks are bringing innovation to the...

Meet the Moms of Women’s Marketing | WMI

It feels like marketers are always looking to divide moms into categories. From working moms, stay at home moms, Millennial moms, to Gen X moms—there...

Infographic: Allergies, Cold, Cough is Nothing to Sneeze at for Health and Wellness Brands | WMI

Winter has passed, but those pesky cold and flu concerns remain. Although winter is commonly associated with illness, almost a third of all consumers...

Building a Beautiful Workforce: Hiring and Retaining Millennial Talent | WMI

Earlier this year, Women’s Marketing and job search platform AllWork fielded a study to learn what Millennials look for as they job hunt and...

6 Questions Every Mobile Marketer Needs to Ask | WMI

There’s no doubt that the potential of mobile marketing is, in a word, awesome. Smartphones and tablets account for 51.3% of internet use, and by the...

Dark Traffic From Chat: Slack, Facebook Chat & Google Hangouts

Many of us in the marketing community are at this point familiar with the subject of dark traffic and dark search. If not, check out the post we...

How Moms Choose Brands | WMI

When women become mothers, they begin to look at the world differently. They’re making choices for the most important people in their lives – their...

Amazon Just Revealed How They Intend to Take Over Fashion | WMI

Last week, Amazon introduced the Amazon Echo Look, a video-enabled version of the Echo that can snap full-length photos or take video on demand,...