Stella Rising Blog

Dark Traffic From Chat: Slack, Facebook Chat & Google Hangouts

Many of us in the marketing community are at this point familiar with the subject of dark traffic and dark search. If not, check out the post we...

How Moms Choose Brands | WMI

When women become mothers, they begin to look at the world differently. They’re making choices for the most important people in their lives – their...

Amazon Just Revealed How They Intend to Take Over Fashion | WMI

Last week, Amazon introduced the Amazon Echo Look, a video-enabled version of the Echo that can snap full-length photos or take video on demand,...

Health and Wellness a Balancing Act for Generation Z | WMI

Although pizza and burgers will probably always be staples of most teenager’s diets, today’s teens may occasionally opt for a side salad instead of...

Infographic: Why Women Love Masstige Beauty | WMI

Masstige beauty offers women everything they want in beauty: high quality, the latest trends, and beautiful packaging, all for a few dollars more...

Instagram Collections: Collect and Conquer

As of late, it appears to us that Instagram is at the vanguard of all things social. Even though skeptics of the platform’s recent upgrades knock...

An Inside Look Into The New AdWords Interface

Google first announced it was redesigning the Google AdWords Interface on March 28, 2016. AdWords has not undergone major interface changes in 15...

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the right...

The Starbucks Unicorn Frappuccino: Social Media Magic

Were you one of the thousand “trendsetters” who ordered a “grande Unicorn Frappuccino® Blended Crème” last week? If you weren’t, our guess is that...