Stella Rising Blog

How Voice-Activated Assistants Will Change Everything | WMI

During the 2016 holiday season, sales of voice activated assistants soared. Consumers purchased Amazon's Alexa system (the Echo and her diminutive...

Social Style: Can Social Media Drive Apparel Sales | WMI

In just a decade, social media has become a significant presence in our lives. Seventy-two percent of Americans use it on a daily basis and almost...

What Consumers Want In Natural Remedies | WMI

Americans are becoming more proactive about maintaining their health, particularly as healthcare becomes increasingly expensive. In addition to...

Who Is The Walmart Beauty Shopper? | WMI

Who is the Walmart beauty shopper? She's thrifty, she's social, but above all, she loves to discover and try! In our infographic, we look at how...

Trend Watch: Does Co-Shopping Increase Food & Beverage Sales?

In the past, households typically had one shopper who managed grocery shopping—and it was usually mom! Today, modern families share the...

Social Media: Pinterest Trends 2017 | WMI

Every month, 150 million people from around the globe search Pinterest for ideas and inspiration. These searches, and more importantly, what users...

Who, What, Where?  A Look at Clean Beauty Customers | WMI

Demand for natural and organic beauty continues to grow, as more than half of all women, and 62% of Millennials, say they read labels on beauty...

Infographic: Marketing to Sports Super Fans

Sports are a defining aspect of American culture. In fact, U.S. sports bring in $27 billion in annual revenue, and 93% of men and 81% of women report...

Health and Wellness: Marketing Strategy for OTC Brands | WMI

An aging population, rising costs, and an increase in chronic diseases has made wellness a primary issue for many Americans and, as a result, they’re...