Stella Rising Blog

What Do You Know About Marketing to Generation Z? | WMI

Everyone is talking about marketing to Millennials, but forward-thinking marketers have already moved on to their next customer—Generation Z. Take...

What Mom Really Wants for Mother's Day | WMI

She's the best mom ever and you want to get her something special for Mother's Day! Flowers? Candy? The latest iPhone? Nope. Mom wants something much...

Marketing Tips for Food Brands | WMI

Food, more than most other categories, has a unique advantage in its ability to connect with consumers emotionally—consider the nostalgia that...

Food Goes High Tech | WMI

Does a 3-D printed pizza sound appetizing? Would a scanner that identifies the molecular structure of your food be helpful? How about a wand that...

Marketing to Diverse Families | WMI

Advertisers who are marketing to diverse families are winning all consumers. Why? Two-in-three Millennial consumers agree that they prefer to support...

Visual Design for Digital Marketers: The Basics

This is part one of a three-part series on fundamental design concepts and best practices for content, social media, and SEO marketers.

Millennials Shift Skin Care Spend | WMI

For more than a decade, prestige skincare led the beauty industry with products heavily marketed toward an aging Boomer population. Although...

Influencer Marketing: Best Practices for Brands | WMI

In the past year, influencer marketing has exploded. Marketers are tapping into the voices of bloggers, vloggers, and social media stars to amplify...

Trends in Healthy Beverages | WMI

Cross-category beverages are becoming increasingly popular. As beverage makers look to satisfy health and wellness demands without sacrificing taste,...