Stella Rising Blog

Virtual Reality and Fashion Brands | WMI

Fashion brands may trade in blouses, handbags, and shoes, but their real currency is the illusion of exclusivity—access to a carefully cultivated...

Food and Beverage Marketing Trends| WMI

What the Veggie Burger Taught Us About Consumers The veggie burger was invented in the late 1960’s by restauranteur Gregory Sams, owner of SEED, a...

How Digital Ads are Part of a Marketing Strategy | WMI

Once upon a time advertisers believed that video was simply a way to raise brand awareness. But marketers discovered that video marketing both...

Coming Soon: Facebook Ads in Messenger

Love them or hate them, Facebook ads haven’t stopped 1 billion of us from logging onto Facebook daily. The only über successful Facebook-owned...

Ratings, Cross-Screen & Programmatic | WMI

It seems remarkable, but in 1975, 57% of American homes had just a single TV. Families gathered around to watch prime-time shows like The Bionic...

Developing A Healthy Media Strategy for Cough and Cold Brands | WMI

Almost 85% of American adults report having at least one cold during the winter months and more than half say that having a cold significantly...

Social Media and the Academy Awards | WMI

The Academy Awards offer an opportunity for brands to get active on social media. But all the glitz and glamour doesn't begin and end with red-carpet...

How Will Google's Removal of Sidebar Ads Affect PPC Strategy?

Written by Utsav Panchal and Matt Strietelmeier

Marketing to Center-of-Store Shoppers | WMI

Grocery store shoppers are in a quandary. On one hand, they know they should be shopping the perimeter of the store—eating more fruits, vegetables,...