Stella Rising Blog

How Digital Ads are Part of a Marketing Strategy | WMI

Once upon a time advertisers believed that video was simply a way to raise brand awareness. But marketers discovered that video marketing both...

Coming Soon: Facebook Ads in Messenger

Love them or hate them, Facebook ads haven’t stopped 1 billion of us from logging onto Facebook daily. The only über successful Facebook-owned...

Ratings, Cross-Screen & Programmatic | WMI

It seems remarkable, but in 1975, 57% of American homes had just a single TV. Families gathered around to watch prime-time shows like The Bionic...

Developing A Healthy Media Strategy for Cough and Cold Brands | WMI

Almost 85% of American adults report having at least one cold during the winter months and more than half say that having a cold significantly...

Social Media and the Academy Awards | WMI

The Academy Awards offer an opportunity for brands to get active on social media. But all the glitz and glamour doesn't begin and end with red-carpet...

How Will Google's Removal of Sidebar Ads Affect PPC Strategy?

Written by Utsav Panchal and Matt Strietelmeier

Marketing to Center-of-Store Shoppers | WMI

Grocery store shoppers are in a quandary. On one hand, they know they should be shopping the perimeter of the store—eating more fruits, vegetables,...

Why Celebrity Fragrances No Longer Sell | WMI

In 1991, Elizabeth Taylor began the celebrity fragrance phenomenon with her perfume, White Diamonds. Eager to experience the sophistication and...

Seasonal SEO: Updating Your Site For Major Seasonal Events

When was the earliest you’ve ever seen a Christmas/holiday commercial? Even though the big day is December 25th, I clearly remember seeing a major...