Stella Rising Blog

Why Celebrity Fragrances No Longer Sell | WMI

In 1991, Elizabeth Taylor began the celebrity fragrance phenomenon with her perfume, White Diamonds. Eager to experience the sophistication and...

Seasonal SEO: Updating Your Site For Major Seasonal Events

When was the earliest you’ve ever seen a Christmas/holiday commercial? Even though the big day is December 25th, I clearly remember seeing a major...

Marketing to America's Vitamin Consumer Infographic | WMI

Marketing Insights for Health and Wellness Brands

Inside SwimsuitsforAll’s #SwimSexy Campaign | WMI

SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. Last year the e-tailer—and Women’s Marketing...

3 Things Marketers Can Learn From Sneaker Brand Marketing | WMI

Ever since Carrie Bradshaw stepped out in her beloved Manolo Blahniks, designer shoes have become an obsession for millions of women. But now, it...

15 Mind-Blowing Stats About the Big Game | WMI

The Broncos did it again! While it wasn’t the closest-scoring game in Super Bowl history, we did learn one thing: a solid and consistent defense...

How Moms Use YouTube to Search for Answers | WMI

Mom always seems to have all the answers. Where does she find them? YouTube! Analysts at Google found that 83% of moms use YouTube as a resource for...

What Beauty Retailers Learned from Apple | WMI

Have you ever watched people as they enter the Apple store? They might come in to buy an accessory for their iPhone, but before they make their...

3 Trends to Reinvigorate Your Digital Marketing Strategy in 2016

Happy Lunar New Year! This is the Year of the Fire Monkey. Those born during fire monkey years are known for being ambitious and adventurous, so why...