Stella Rising Blog

Expert Advice for Powerful Creative | WMI

Neil Kraft, CEO of KraftWorks, a creative agency based in SoHo, has always taken a bold approach to advertising. Early in his career as the SVP of...

Facebook: Social Media Stats and Best Practices | WMI

Although Facebook's explosive growth shows some signs of slowing down, it continues to be the largest social networking platform in America and is...

Troubleshooting Google Analytics: 5 Common Tracking and Attribution Mistakes

Google Analytics is a tremendously popular, widely loved analytics platform used by small and large companies alike. While ample information exists...

15 Things You Must Know About Mobile | WMI

If you find yourself reaching for your phone every few minutes, you’re not alone. Researchers found that the average person looks at his or her phone...

Quiz: How Well Do You Know Natural Beauty Consumers? | WMI

Women are increasingly interested in natural and organic beauty products, but do you know why? Take our quiz and find out!

How Smartphones Affect the Shoppers Path to Purchase | WMI

Smartphones have made it incredibly easy for consumers to discover and research products, anytime, anywhere. In fact, Google data reveals that mobile...

How to Handle Online Consumer Reviews

If you’re a business owner, you’ve probably already figured out that having and maintaining online reviews is important for the growth of your brand....

Virtual Reality and Fashion Brands | WMI

Fashion brands may trade in blouses, handbags, and shoes, but their real currency is the illusion of exclusivity—access to a carefully cultivated...

Food and Beverage Marketing Trends| WMI

What the Veggie Burger Taught Us About Consumers The veggie burger was invented in the late 1960’s by restauranteur Gregory Sams, owner of SEED, a...