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Almost 85% of American adults report having at least one cold during the winter months and more than...

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The Academy Awards offer an opportunity for brands to get active on social media. But all the glitz ...

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Written by Utsav Panchal and Matt Strietelmeier

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Grocery store shoppers are in a quandary. On one hand, they know they should be shopping the perimet...

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In 1991, Elizabeth Taylor began the celebrity fragrance phenomenon with her perfume, White Diamonds....

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When was the earliest you’ve ever seen a Christmas/holiday commercial? Even though the big day is De...

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Marketing Insights for Health and Wellness Brands

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SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. La...

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Ever since Carrie Bradshaw stepped out in her beloved Manolo Blahniks, designer shoes have become an...

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