Stella Rising Blog

Challenges at Retail | WMI

During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but...

Super Natural Beauty Infographic | WMI

As women become more aware of the potential side effects of chemicals in their beauty products, they are checking labels and more discriminating...

Consumers Don’t Waffle on Breakfast for Dinner Trend | WMI

We have brunch, a mashup of breakfast and lunch, so why not “brinner.” a.k.a., “breakfast for dinner”? According to new research, the majority of...

Psychographics: Creating Buyer Personas | WMI

In 2015 we heard a lot about Millennials and the millennial buying power. Marketers called them “enigmatic” and questioned their brand loyalty, yet...

Infographic: New Year, New You! | WMI

Each January, 81% of Americans resolve to get fit, lose weight, and live a healthier lifestyle. How many people actually keep their resolutions?...

Beyond 2016: The Future of Beauty | WMI

Everyone is talking about the hot beauty trends for 2016, but we’re looking a little farther into the future. Beauty industry analysts have...

8 Food Trends to Watch in 2016 | WMI

The consumer has spoken and food and beverage marketers are listening! This year’s trends reveal a continued interest in healthy, whole foods and...

Infographic: Coupons Convert! | WMI

Coupons may seem old-fashioned, but value is always in style! Researchers found that 62% of consumers say they take action to save on groceries with...

How Social Media Affects Female Shopping Behavior | WMI

If marketers have one goal, it’s to reach consumers at the moments that most influence their decisions. Historically, those touchpoints were...