Stella Rising Blog

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...

6 Black Friday Ideas To Drive Sales

Black Friday is quickly approaching and retailers are gearing up for a busy holiday season. Analysts are predicting that sales will increase a solid...

Proactive Healthcare Consumer Infographic | WMI

Researchers found that 51% of US adults say they participate in preventative healthcare. These proactive consumers strive to stay well and avoid...

Best Tressed - Hair Care Industry Trends | WMI

If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair texture...

Social Media Advertising ROI and How To Ace It [Infographic]

The eMarketer Social Media Advertising Effectiveness Scorecard Study Between August and September 2015, eMarketer asked agency and marketing...

The Powerful Influence of Latina Millennials | WMI

With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted of all Hispanic market segments. She is an...

Faceted Search and SEO: Effectively Leveraging Faceted Search for SEO

Faceted search used to be pretty rare. Now, it seems to be everywhere! Getting the details wrong on how you wrangle the search-visibility of sites...

4 Reasons Indie Beauty Brands Are Hot | WMI

Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. According to an investment firm brief on the...

Meet Generation Z: Part 2 - The Influencers | WMI

Yesterday we took a dive into the first all-digital generation and learned how the rapid pace of change has influenced their global worldview. Today,...