Stella Rising Blog

Valentine's Day | WMI

Any way you look at it, retailers are sweet on Valentine's Day. Cards, gifts, and millions of pounds of candy account for $19 billion in sales...

Influencer Marketing Strategy in 2016 [Infographic]

2016 Is the Year of the Influencer

How to Reach Millennial Wellness Consumers | WMI

As a group, Millennials have greater access to health and wellness information than previous generations. However, even with fitness trackers and...

Marketing to GenY and GenZ Demographics Infographic | WMI

This could be the match of the century as marketers battle for the attention of these two influential demographics—it's the "Me Generation"...

What Indie Fashion Designers Can Learn From Megabrands on Instagram | WMI

It’s fair to say that Instagram, the image-driven social platform, and fashion brands are a match made in heaven. Beautiful, editorially inspired...

Winter Storm Jonas: Google Search Trends

Per usual, Google trends has captured our nation's intimate search moments. Here are some findings from the recent Jonas snowstorm, and a small...

Personalized Video Delivers for Brands | WMI

Today it’s essential for marketers to create a real, interactive, and personalized dialogue with their customers—wherever and whenever they’re ready...

Seniors and Health Infographic | WMI

Although Millennials have been on the minds of marketers, they shouldn't forget about seniors. Baby Boomers still represent a large segment of the...

New Dietary Guidelines Offers Opportunity for Food Brand | WMI

Earlier this month, the federal government announced new dietary guidelines that urge Americans to cut back on added sugars, encourage more fruit and...