Stella Rising Blog

Best Tressed - Hair Care Industry Trends | WMI

If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair texture...

Social Media Advertising ROI and How To Ace It [Infographic]

The eMarketer Social Media Advertising Effectiveness Scorecard Study Between August and September 2015, eMarketer asked agency and marketing...

The Powerful Influence of Latina Millennials | WMI

With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted of all Hispanic market segments. She is an...

Faceted Search and SEO: Effectively Leveraging Faceted Search for SEO

Faceted search used to be pretty rare. Now, it seems to be everywhere! Getting the details wrong on how you wrangle the search-visibility of sites...

4 Reasons Indie Beauty Brands Are Hot | WMI

Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. According to an investment firm brief on the...

Meet Generation Z: Part 2 - The Influencers | WMI

Yesterday we took a dive into the first all-digital generation and learned how the rapid pace of change has influenced their global worldview. Today,...

Meet Generation Z: Part 1 – The Digital Generation | WMI

Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later,...

His, Hers and Ours: Gender Neutral Fashion | WMI

Department stores may soon have a bit of a problem—instead of clothing created specifically for “men” and “women,” brands are designing apparel that...

Millennial Moms Prioritize Healthy Foods | WMI

Not long ago, kids opened their lunch boxes to find bologna sandwiches and cream-filled snack cakes. But today’s Millennial moms are selecting...