Stella Rising Blog

Meet Generation Z: Part 1 – The Digital Generation | WMI

Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later,...

His, Hers and Ours: Gender Neutral Fashion | WMI

Department stores may soon have a bit of a problem—instead of clothing created specifically for “men” and “women,” brands are designing apparel that...

Millennial Moms Prioritize Healthy Foods | WMI

Not long ago, kids opened their lunch boxes to find bologna sandwiches and cream-filled snack cakes. But today’s Millennial moms are selecting...

Digital Advertising Strategies: 2015 Global Insights [Infographic]

There is no denying the power of digital advertising. We have seen the integration of ads with most of the world’s most popular platforms and...

Lipstick Beauty Marketing Trends 2015 | WMI

Whether they choose classic red or baby pink, women are giving lip service to lip products. In fact, lip color is the most frequently discussed color...

Creative Video Advertising: Three Things to Know | WMI

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your...

Health & Fitness Millennial Consumers Infographic | WMI

Millennial consumers are flocking to boutique fitness studios for personalized fitness experiences and unique classes. Our infographic explores...

Talking Turkey| WMI

If you watch Google search trends (like we do!) you’ll start to see searches for Thanksgiving-related recipes starting to spike. Last year, more...

Mobile Video: Is it Right for Your Brand? | WMI

Mobile Video: Is it Right for Your Brand