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Stella Rising Blog

SEM

Google’s Visual Makeover is Coming: What it Means for Your Brand

While Google is constantly rolling out new innovations to provide a richer consumer experience, the search giant will soon implement the greatest...
By Jessica Ortiz
Retail

What Paid Search Includes in 2022

As digital advertising continues to grow, the need for digital expertise is at an all-time high. eMarketer projects that by 2023, U.S. adults will...
By Danielle Martinez
Retail

What Google Can Do for Your Brand: Assessing the Current Moment

Let’s face it. The road ahead for businesses in 2022 is filled with challenges. Consider this: From eMarketer’s new report, The Era of Uncertainty: ...
By Bjorn Hansen
Media

Beauty and Augmented Reality: Sparking Digital Trial via YouTube

Augmented Reality (AR) is one of the most exciting developments for beauty ecommerce brands. In the new landscape, where ecommerce is vital and...
By Jessica Ortiz
SEM

Planning Your Conversion Future: Expectations for Search Marketing in 2022

The digital marketing space is always dynamic, but recently we are seeing more updates than ever due to changing user behaviors, long-term impacts of...
By Anastasia Sorokina
Amazon

Six Ways to Maximize Q4 Results Through Amazon Advertising

Each year, Q4 brings cooler temperatures, pumpkin spice everything and, of course, the biggest shopping season of the year. Though shopping activity...
By Matt Strietelmeier
Digital

Explaining Amazon DSP and its Benefits for Brands

Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences on Amazon and off, via publishing partners on...
By Juliet Savignano
Digital

How Beauty Brands are Winning with Google: Event Insights

At Stella Rising, our strong relationship with Google helps clients win with platform opportunities and best-in-class practices. This week, Stella...
By Elizabeth McHugh

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