Stella Rising Blog

Cyber Five Recap: Holiday Shopping Is Going Strong

We’ve made it through the biggest shopping weekend of the year, so what can we learn from consumer behaviors during the Cyber Five? And how can...

Paid Search Holiday Planning Guide 2022

Now that we’ve made it through Black Friday and Cyber Monday, we have some great insights to help ensure you are pulling all possible levers to drive...

Google’s Visual Makeover is Coming: What it Means for Your Brand

While Google is constantly rolling out new innovations to provide a richer consumer experience, the search giant will soon implement the greatest...

What Paid Search Includes in 2022

As digital advertising continues to grow, the need for digital expertise is at an all-time high. eMarketer projects that by 2023, U.S. adults will...

What Google Can Do for Your Brand: Assessing the Current Moment

Let’s face it. The road ahead for businesses in 2022 is filled with challenges. Consider this: From eMarketer’s new report, The Era of Uncertainty: ...

Beauty and Augmented Reality: Sparking Digital Trial via YouTube

Augmented Reality (AR) is one of the most exciting developments for beauty ecommerce brands. In the new landscape, where ecommerce is vital and...

Planning Your Conversion Future: Expectations for Search Marketing in 2022

The digital marketing space is always dynamic, but recently we are seeing more updates than ever due to changing user behaviors, long-term impacts of...

Six Ways to Maximize Q4 Results Through Amazon Advertising

Each year, Q4 brings cooler temperatures, pumpkin spice everything and, of course, the biggest shopping season of the year. Though shopping activity...

Explaining Amazon DSP and its Benefits for Brands

Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences on Amazon and off, via publishing partners on...