Stella Rising Blog

Food and Beverage Marketing Trends| WMI

What the Veggie Burger Taught Us About Consumers The veggie burger was invented in the late 1960’s by restauranteur Gregory Sams, owner of SEED, a...

Marketing to Center-of-Store Shoppers | WMI

Grocery store shoppers are in a quandary. On one hand, they know they should be shopping the perimeter of the store—eating more fruits, vegetables,...

New Dietary Guidelines Offers Opportunity for Food Brand | WMI

Earlier this month, the federal government announced new dietary guidelines that urge Americans to cut back on added sugars, encourage more fruit and...

Consumers Don’t Waffle on Breakfast for Dinner Trend | WMI

We have brunch, a mashup of breakfast and lunch, so why not “brinner.” a.k.a., “breakfast for dinner”? According to new research, the majority of...

8 Food Trends to Watch in 2016 | WMI

The consumer has spoken and food and beverage marketers are listening! This year’s trends reveal a continued interest in healthy, whole foods and...

Food Fatigue Offers Opportunity for Brands | WMI

“Mom, what’s for dinner?” This question is asked every single day in households across America. And for many women, the answer is strikingly similar...

Millennial Moms Prioritize Healthy Foods | WMI

Not long ago, kids opened their lunch boxes to find bologna sandwiches and cream-filled snack cakes. But today’s Millennial moms are selecting...

Talking Turkey| WMI

If you watch Google search trends (like we do!) you’ll start to see searches for Thanksgiving-related recipes starting to spike. Last year, more...

Healthy Food Trends | WMI

Food trends come and go, but the movement toward healthy, minimally processed food and sustainable sourcing is here to stay. In our infographic, we...