Stella Rising Blog

Americans Say Snacking Helps Relieve Stress & Boredom | WMI

Trend watchers have noticed a not-so-subtle shift in American eating patterns. Gone are the days of three well-balanced home-cooked meals, today,...

How Much Do You Actually Know About Millennials and Food? | WMI

Take our quiz to discover Millennial's biggest challenges to healthy eating, how they discover new food brands, and the surprising ways they are...

Tapping Into Consumer Food Trends | WMI

We can easily argue that the burger is America’s quintessential comfort food. After all, 62% of Americans say they love them! As we approach grilling...

Food Trends: Farm to Frozen | WMI

For the past few years, consumers have been giving frozen snacks the cold shoulder. A demand for healthier options challenged manufacturers to...

Marketing Tips for Food Brands | WMI

Food, more than most other categories, has a unique advantage in its ability to connect with consumers emotionally—consider the nostalgia that...

Food Goes High Tech | WMI

Does a 3-D printed pizza sound appetizing? Would a scanner that identifies the molecular structure of your food be helpful? How about a wand that...

Trends in Healthy Beverages | WMI

Cross-category beverages are becoming increasingly popular. As beverage makers look to satisfy health and wellness demands without sacrificing taste,...

The Impact of Environmental Challenges on Food Marketing | WMI

“Sustainability” has been a hot button for several years, but “water” is quickly becoming the latest buzzword in food production. Environmentalists...

Marketing Health to Millennials | WMI