Stella Rising Blog

The Effect of Positive Marketing On CPG | WMI

There is a clear parallel between having a healthy outlook on life and making better choices at the grocery store. Those approaching life with a...

Will Online Grocery Click With Consumers? | WMI

Online food shopping has been relatively slow to catch on in the U.S., but that’s beginning to change. It’s predicted that by 2025, 20% of all...

Consumers Crave Healthier Foods | WMI

When it comes to healthy eating, the majority of Americans think they can be doing a better job. Despite the fact that we’re seeing widespread...

Trend Watch: Does Co-Shopping Increase Food & Beverage Sales?

In the past, households typically had one shopper who managed grocery shopping—and it was usually mom! Today, modern families share the...

Amazon Go: On Demand Food Shopping For Millennials | WMI

Watch out food retailers, Amazon is coming for you next! Earlier this month, Amazon announced plans to open its first Amazon Go retail grocery store...

Food and Beverage Marketing Trends 2017 | WMI

Food trends come and go almost as quickly as you can scroll through your Instagram feed. Popular culture, restaurant concept trends, and the quest...

Food/Beverage Infographic: Coffee Consumption in the U.S. | WMI

More than half of American adults over the age of 18 drink coffee every day, but they're not settling for just any cup of Joe! As we enter what's...

U.S. Weight Loss and Diet Trends 2016-2017 | WMI

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today,...

4 Things Food Marketers Can Learn From Starbucks | WMI

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was...