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Stella Rising Blog

SEO

SEO Optimization Strategies 2016: Semantic SEO & User Engagement

As Google’s algorithm becomes more and more intelligent, so should your on-page optimization strategy. Two SEO trends, user engagement and semantic...
By John Morabito
Paid Search

SEO & SEM Takeaways from SMX East

SMX Takeaways
By Lily Ray
SEO

Content Marketing 101: Developing an Online Content Distribution Strategy

Those of us who work in content are well acquainted with the “content beast.” Feeding the beast is an unavoidable part of the daily grind of content...
By Elizabeth Choi
Google

With Alphabet, Google Spells Out the Future of SEO

When Google founders Sergei Brin and Larry Page announced yesterday that they were restructuring Google’s operations by making it a subsidiary of a...
By Boris Zilberman
Paid Search

SEO Will Stand the Test of Time: Why Organic Results Will Continue to Receive More Traffic than Paid Search Ads in the Future

If you ask any search professional about what an average Google SERP (search engine results page) might look like in the future—say, 10 or 20 years...
By Lily Ray
SEO

Why Modern SEO Still Requires Technical Expertise

Entrepreneur recently published an article that made the bold declaration that today's marketers don't need to have a strong handle on the technical...
By Elizabeth Choi
Social Media

Google vs. Yelp: The Decline of Yelp in Google Search Results

What just happened? Where’s Yelp? Ten years ago, in John Battelle’s book The Search: How Google and Its Rivals Rewrote the Rules of Business and...
By Mike Levin
Google

More Google Algorithm Updates Looming: Google Testing Images in Mobile Results

Images In Google Mobile Search Results Recently while spot checking a few keywords on mobile for a client of ours, we noticed something in search we...
By John Morabito
Google

Google Mobile Algorithm Update

By Boris Zilberman

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