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    SEO

    SEO Optimization Strategies 2016: Semantic SEO & User Engagement

    As Google’s algorithm becomes more and more intelligent, so should your on-page optimization strategy. Two SEO trends, user engagement and semantic...
    By John Morabito / 22 Oct 2015
    Paid Search

    SEO & SEM Takeaways from SMX East

    SMX Takeaways
    By Lily Ray / 07 Oct 2015
    SEO

    Content Marketing 101: Developing an Online Content Distribution Strategy

    Those of us who work in content are well acquainted with the “content beast.” Feeding the beast is an unavoidable part of the daily grind of content...
    By Elizabeth Choi / 18 Aug 2015
    Google

    With Alphabet, Google Spells Out the Future of SEO

    When Google founders Sergei Brin and Larry Page announced yesterday that they were restructuring Google’s operations by making it a subsidiary of a...
    By Boris Zilberman / 11 Aug 2015
    Paid Search

    SEO Will Stand the Test of Time: Why Organic Results Will Continue to Receive More Traffic than Paid Search Ads in the Future

    If you ask any search professional about what an average Google SERP (search engine results page) might look like in the future—say, 10 or 20 years...
    By Lily Ray / 06 Aug 2015
    SEO

    Why Modern SEO Still Requires Technical Expertise

    Entrepreneur recently published an article that made the bold declaration that today's marketers don't need to have a strong handle on the technical...
    By Elizabeth Choi / 22 Jul 2015
    Social Media

    Google vs. Yelp: The Decline of Yelp in Google Search Results

    What just happened? Where’s Yelp? Ten years ago, in John Battelle’s book The Search: How Google and Its Rivals Rewrote the Rules of Business and...
    By Mike Levin / 09 Jul 2015
    Google

    More Google Algorithm Updates Looming: Google Testing Images in Mobile Results

    Images In Google Mobile Search Results Recently while spot checking a few keywords on mobile for a client of ours, we noticed something in search we...
    By John Morabito / 10 Jun 2015
    Google

    Google Mobile Algorithm Update

    By Boris Zilberman / 16 Apr 2015

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