Stella Rising Blog

What Impact Will RankBrain Have on SEO Strategy?

Search marketers were all abuzz over Google’s announcement of RankBrain, the latest update to its search algorithm. In an interview with Bloomberg,...

SEO Optimization Strategies 2016: Semantic SEO & User Engagement

As Google’s algorithm becomes more and more intelligent, so should your on-page optimization strategy. Two SEO trends, user engagement and semantic...

SEO & SEM Takeaways from SMX East

SMX Takeaways

Content Marketing 101: Developing an Online Content Distribution Strategy

Those of us who work in content are well acquainted with the “content beast.” Feeding the beast is an unavoidable part of the daily grind of content...

With Alphabet, Google Spells Out the Future of SEO

When Google founders Sergei Brin and Larry Page announced yesterday that they were restructuring Google’s operations by making it a subsidiary of a...

SEO Will Stand the Test of Time: Why Organic Results Will Continue to Receive More Traffic than Paid Search Ads in the Future

If you ask any search professional about what an average Google SERP (search engine results page) might look like in the future—say, 10 or 20 years...

Why Modern SEO Still Requires Technical Expertise

Entrepreneur recently published an article that made the bold declaration that today's marketers don't need to have a strong handle on the technical...

Google vs. Yelp: The Decline of Yelp in Google Search Results

What just happened? Where’s Yelp? Ten years ago, in John Battelle’s book The Search: How Google and Its Rivals Rewrote the Rules of Business and...

More Google Algorithm Updates Looming: Google Testing Images in Mobile Results

Images In Google Mobile Search Results Recently while spot checking a few keywords on mobile for a client of ours, we noticed something in search we...