Stella Rising Blog

What Is Dark Social? | WMI

If you’re not familiar with the term, it may sound ominous or remind you of the sinister dark web. But dark social isn’t that scary, in fact, you’re...

Amazon Boxes Out Fashion Competition | WMI

Amazon has made no secret of its ambitions to disrupt the apparel industry and it’s willing to take a very public test-and-learn approach to doing...

Infographic: Millennial Wine and Spirits Consumption | WMI

Millennials approach their beverages the same way they approach food—they’re seeking variety, innovation, and flavor with craft brews, organic wines,...

Marketing Strategy: Become One of America’s Favorite Brands | WMI

Amazon, Google, Hershey’s…what do these classics have in common? They’ve made the list of America’s favorite brands. In addition to offering quality...

Influencer Marketing Strategies For Luxury Brands | WMI

While beauty brands were early adopters of influencer marketing, luxury apparel and accessories marketers were slower to embrace the practice. Legacy...

Infographic: Who Is More Loyal to Brands? | WMI

With so many products to choose from, each competing on price, efficacy, and convenience, it can be a challenge for brands to retain consumers. Yet,...

Marketing Personal Care to Female Consumers | WMI

Google “morning hacks” and you’ll find more than seventeen million tips and tricks that promise to make mornings a little less rushed. Still, almost...

Infographic: Summer on Social Media | WMI

Summer is prime time on social! Beaches, besties, and backyard barbeques offer plenty of fun and inspiration for posting. In our infographic, we...

Fashion Retailing: The Sweet Spot in Apparel Pricing | WMI

The current upheaval at retail—with stores closing and apparel brands filing for bankruptcy nearly every week—is getting plenty of attention....