Stella Rising Blog

Millennials Discover Coupons’ Redeeming Qualities | WMI

Thrifty shoppers have long relied on coupons to save money, but Millennials are increasingly overtaking Baby Boomers and Gen X’ers in coupon use....

Infographic: The Beauty of  E-Commerce | WMI

In 2016, Amazon reported $4.7 billion in health and personal care sales and $2.5 billion in beauty sales, a year-over-year increase of 35% and 47%...

Why Athletic Footwear Brands Stepped Up Their Game | WMI

Have Nike and Adidas supplanted Choo and Louboutin as the footwear of choice for the sartorially savvy? Thanks to the casualization of the workplace...

Infographic: Why the Consumer/Brand Emotional Connection Matters | WMI

When deciding among brands, 65% of consumers say they are more likely to choose a brand they feel emotionally connected to. This connection goes...

Why Content is Critical for Health and Wellness Brands | WMI

Increasingly, consumers are consulting Dr. Google to learn more about their own health conditions or research treatments for a loved one. Seventy-two...

Infographic: Back-to-School Trends 2017 | WMI

Back-to-school continues to be a strong season for retailers. In 2016, consumers spent lamost $76 billion on school supplies, apparel, electronics,...

What Consumers Love (and Hate) About Retail Stores | WMI

Online shopping has never been easier, just a few taps on your mobile phone and you can have almost anything delivered to your doorstep. While...

Infographic: Americans Are Going Bananas For Fruit | WMI

Sales of fruit continue to grow as Americans seek healthier snacks. Although summer is the perfect season to bite into a sweet tree-ripened peach or...

Amazon Marketing Techniques: A+ Enhanced Content

There’s no question that Amazon’s disruptive effect on retail is impacting every category. From beauty to health and wellness, marketers are...