Stella Rising Blog

The Millennial Approach to Health & Wellness: 10 Amazing Facts

The Millennial generation is reaching a tipping point—at 84.6 million strong, they are now the largest living generation. And with $1.4 trillion in...

Google Releases New Ad Extension: Structured Snippets

Structured snippets are a new, non-clickable ad extension recently released by Google early September 2015. The new ad extension allows advertisers...

Beauty for All Seasons | WMI

Did you know that searches for makeup tutorial videos spike during October? Halloween-related videos account for 57% of seasonal makeup tutorial...

Meet the Millennials | WMI

Millennials don’t play by the rules—and that’s changing the way the marketing game is played. But thinking that all Millennials are the same is a...

Pinpointing the Value of Pinterest for Brands [Infographic]

Everyone’s talking about Pinterest. Users love it, and with the unveiling of buyable pins, brands now understand its immense e-commerce opportunities.

The Decline of the “It” Bag | WMI

The contemporary handbag market hasn’t had a good year. Major brands are reporting a decline in sales across all price points and luxury brands are...

Hispanic Grocery Shopper | WMI

This growing demographic is catching the attention of marketers and there’s a good reason why—Hispanic families spend an average of $360 per month on...

The Eco-Conscious Consumer | WMI

The Eco-Conscious woman has made a commitment to a wellness lifestyle and she’s passionate about brands that support causes that are important to...

PPC Mobile Search Trends 2015: An Analysis by Device

Paid Search Device Trends: Understanding the Relationship between Computer, Mobile, and Tablet traffic In recent years the increased use of mobile...