Stella Rising Blog

Instagram To Introduce New In-App Shoppable Ads

Following suit of Pinterest and taking a page out of their Facebook playbook, Instagram unveiled new features and buttons that are sure to optimize...

The Plus Size Women’s Fashion Market | WMI

Mainstream retailers are finally beginning to turn their attention to the often sidestepped category of plus size women’s fashion. Target launched...

Sniffing Out Opportunities in the Fragrance Industry | WMI

The sweet smell of success has been elusive in the fragrance industry for the past few years. Sales dipped 3% between 2012 and 2014 and they’re...

Google vs. Yelp: The Decline of Yelp in Google Search Results

What just happened? Where’s Yelp? Ten years ago, in John Battelle’s book The Search: How Google and Its Rivals Rewrote the Rules of Business and...

Fashion Market Trends | WMI

3 Marketing Tips for Fashion Retailers The fashion business is notoriously fickle. Today’s must-have is tomorrow’s faux pas. Arguably, fashion...

Health at Your Fingertips | WMI

Improving Fitness Technologies are Changing the Marketplace Innovations in fitness technologies are changing the way consumers are managing their...

Emerging Skincare Trends | WMI

Women of all ages are interested in luminous, healthy-looking skin. In an effort to keep that youthful glow, Millennial women are using anti-aging...

How To Write Headlines That Convert [Study Analysis]

Content, content, content—we’ve been focusing on it for some time, ever since Bill Gates coined “Content is King.” (Yeah, that was 1996!!) Our CEO...

Which Digital Buying Option is Right for Your Brand? | WMI

Co-written by Associate Media Director Elissa Brown and Senior Media Planner Lauren Jennings