Stella Rising Blog

Athleisure Is Winning the Lifestyle Marketing Game | WMI

Is your apparel brand getting a workout? Growth in the fitness market is being driven by a universal movement toward a more casual style. Even...

Values and Purchasing Priorities of Millennial Moms | WMI

Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that are healthy and safe, and marketing that...

5 Ways Luxury Fashion Brands Can Market to Millennials | WMI

Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more...

Women’s Marketing Acquires of Flying Point Digital | WMI

For Immediate Release: May 4, 2015

Millennial Moms in the Aisle | WMI

by Ann D'Adamo and Shannan Conley

Millennial Moms as Food and Beverage Consumers | WMI

Food culture has exploded in recent years. As evidenced by the number of websites, blogs and social posts dedicated to culinary pursuits, it’s clear...

Digital Habits of Millennial Moms | WMI

by Ann D'Adamo and Shannon Conley

4 Steps to Successful Mobile Media Marketing | WMI

Just one week after eMarketer dubbed 2015 as “The Year of Mobile” the Mobile Marketing Association kicked off their 2015 Forum in New York. With...

Google Mobile Algorithm Update