Stella Rising Blog

Facebook Leads the Pack on Equality

As one of the “top dogs” in social media (if not the top dog), Facebook has always seemed to be at the helm of all things progressive, no matter what...

The Buying Power of Female Sports Fans on Mobile | WMI

The U.S. Women’s Soccer team’s World Cup win scored more than just a title and a trophy. The event drew more than 25 million viewers, the largest...

PPC Ad Copywriting: 6 Essential Steps

Creating compelling, action-driven ad copy is a must for any successful PPC campaign. While at times tedious, you will thank yourself for taking the...

Why Magazines Build Brands – Infographic | WMI

Don’t Count out the Influence of Magazine Print Ads Digital may be experiencing unprecedented growth, but print advertising still plays an important...

Instagram To Introduce New In-App Shoppable Ads

Following suit of Pinterest and taking a page out of their Facebook playbook, Instagram unveiled new features and buttons that are sure to optimize...

The Plus Size Women’s Fashion Market | WMI

Mainstream retailers are finally beginning to turn their attention to the often sidestepped category of plus size women’s fashion. Target launched...

Sniffing Out Opportunities in the Fragrance Industry | WMI

The sweet smell of success has been elusive in the fragrance industry for the past few years. Sales dipped 3% between 2012 and 2014 and they’re...

Google vs. Yelp: The Decline of Yelp in Google Search Results

What just happened? Where’s Yelp? Ten years ago, in John Battelle’s book The Search: How Google and Its Rivals Rewrote the Rules of Business and...

Fashion Market Trends | WMI

3 Marketing Tips for Fashion Retailers The fashion business is notoriously fickle. Today’s must-have is tomorrow’s faux pas. Arguably, fashion...