Stella Rising Blog

How To Write Headlines That Convert [Study Analysis]

Content, content, content—we’ve been focusing on it for some time, ever since Bill Gates coined “Content is King.” (Yeah, that was 1996!!) Our CEO...

Which Digital Buying Option is Right for Your Brand? | WMI

Co-written by Associate Media Director Elissa Brown and Senior Media Planner Lauren Jennings

Shopping For Skincare

Female Buying Behavior of Beauty and Skincare Products Women are faced with an infinite number of choices when it comes to buying beauty and skincare...

LinkedIn Best Practice: A Definitive Guide To Crafting The Perfect Update

It has become a common practice for businesses to update their followers with social media posts that use captivating graphics. For most social...

Breakfast Food Trends

Breakfast may still be the most important meal of the day, but our increasingly fast-paced lifestyles and constant pressure to squeeze more out of...

Opportunities in the Vitamin and Supplement Industry | WMI

Contrary to popular perception, interest in products for healthy aging isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger...

Dairy Industry Trends and the Female Consumer | WMI

Stay On Top of Moo-ving Dairy Market Trends Consumers are increasingly reaching for different types of milk to enjoy with their cookies! While dairy...

ICMAD: A Valuable Resource for Emerging Beauty Brands | WMI

Many people perceive the beauty business as glamourous, but it is still a business with very specific regulatory and legal challenges. Large...

Mobile Retail Playbook | WMI

Mobile is Trending When marketing to women, brands require a deep understanding of their shopping patterns and expert knowledge of female consumer...