Stella Rising Blog

Brand Influencer Marketing Shapes the Future of Retail | WMI

Research from Texas A&M Center for Retail Studies found that a new and highly influential segment of shoppers has the ability to sway consumer...

NewFronts 2015 Overview | WMI

By Elissa Brown Since they started in 2008, the NewFronts presentations offer digital content providers an opportunity to pitch advertisers and...

2015 Fashion Trends for Spring and Summer | WMI

What women’s summer fashion trends are in style? What’s hot and what’s not in spring and summer fashion trends? The results are in! Our infographic...

Women and Online Shopping | WMI

Big and getting bigger: Online sales reached an estimated $301 billion in 2014 and research indicates that online shopping may quadruple by 2019....

A Guide to Food and Beverage Marketing | WMI

Social Media Marketing in Beauty Product Development | WMI

Want to know what women desire in their beauty products? The answer is surprisingly simple—ask them! Until recently, brands spent countless hours and...

Snacking Habits of American Adults | WMI

What are the snacking habits of American adults?

Sun Care Market Trends Demand Innovation | WMI

As summer approaches, the seasonal sun protection category begins to heat up. But the classic sunscreen market is suffering from a slow burn—a...

Athleisure Trend | WMI

Athletic apparel has become part of women’s everyday wardrobe. Women are wearing yoga pants to run errands, shop, and even when dining out! Our ...