Stella Rising Blog

Empower Me: How to Market to Women | WMI

After decades of advertising that relied on perpetuating stereotypes, marketers are finally tapping into what women really want to hear – messages...

How to Market to Women & Win the Female Consumer | WMI

By Kerri Krom, Women's Marketing Research Director & Ann D'Adamo, Senior Marketing Manager Say what you mean, and mean what you say. That proverb is...

The Skinny on the Denim Market– Infographic | WMI

How to Find your Ideal Consumer in the Denim Market While some are predicting that the market for jeans is fading, research reveals the denim market...

The Right Fit: Reaching Female Denim Consumers | WMI

Activewear has taken a bite out of the denim market, but the jeans industry isn’t singing the blues – they’re fighting back with innovative...

Exercise and Diet Trends - Refine Brand Strategy | WMI

Although health and wellness enthusiasts are migrating away from traditional diet plans, advertising around these products still influences consumer...

Women's Shopping Habits in the Shoe Industry | WMI

Women's is the largest and fastest-growing segment of the shoe industry. Now it is more important than ever to zero in on women's shopping habits. As...

How To Get Started With YouTube Cards

Women’s Shopping Habits in the Shoe Industry | WMI

That stereotype of a woman with a closet full of shoes may be more accurate than you think! Last year, women’s footwear sales reached roughly $24.6...

Direct Response vs. Branding Campaign Strategies | WMI

Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of digital campaign a brand should launch. A...