Stella Rising Blog

What Hair Care Brands Are Doing Right And Wrong | WMI

Hair care represents the third-largest segment in the beauty marketplace; yet it’s just seventh in terms of online sales volume. Why? While analysts...

Secrets to SlideShare Success: Best Practices

SlideShare: Unfamiliar, Underused, and Unparalleled

Understanding the Fashionista | WMI

The Fashionista influences and inspires everyone around her with her cutting-edge style. She flips through magazines and follows her favorite...

Marketing to Millennial Moms | WMI

This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, she embodies the traditional with a completely...

Millennial Exercise Trends | WMI

More than any generation in recent history, Millennials are characterized by their interest in living a healthy lifestyle. We see it in falling...

5 Steps to Winning Micro-Moments | WMI

Whether they’re at home searching for the best lash-lengthening mascara, in a department store looking for the coolest boots for fall, or at the...

What’s A Micro-Moment? | WMI

The idea used to be that consumers would spend hours in front of their desktop researching their next major purchase, vacation, or reading the news....

Bakery Industry Trends: What’s Fresh? | WMI

More than half of U.S. shoppers say they’re cutting back on white bread, but it’s not entirely due to gluten-free or carb-free diet trends. Consumers...

Retailers Find Success in Personalized Shopping Experiences | WMI

Online retailers have access to an abundance of consumer data—they can determine geographic location, style choices, brand preferences, and can make...