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Stella Rising Blog

Media

Why Magazines Build Brands – Infographic | WMI

Don’t Count out the Influence of Magazine Print Ads Digital may be experiencing unprecedented growth, but print advertising still plays an important...
By Ann D'Adamo
Social Media

Instagram To Introduce New In-App Shoppable Ads

Following suit of Pinterest and taking a page out of their Facebook playbook, Instagram unveiled new features and buttons that are sure to optimize...
By Jared Cohen
Fashion

The Plus Size Women’s Fashion Market | WMI

Mainstream retailers are finally beginning to turn their attention to the often sidestepped category of plus size women’s fashion. Target launched...
By Ann D'Adamo
Beauty

Sniffing Out Opportunities in the Fragrance Industry | WMI

The sweet smell of success has been elusive in the fragrance industry for the past few years. Sales dipped 3% between 2012 and 2014 and they’re...
By Ann D'Adamo
Social Media

Google vs. Yelp: The Decline of Yelp in Google Search Results

What just happened? Where’s Yelp? Ten years ago, in John Battelle’s book The Search: How Google and Its Rivals Rewrote the Rules of Business and...
By Mike Levin
Fashion

Fashion Market Trends | WMI

3 Marketing Tips for Fashion Retailers The fashion business is notoriously fickle. Today’s must-have is tomorrow’s faux pas. Arguably, fashion...
By Ann D'Adamo
Digital

Health at Your Fingertips | WMI

Improving Fitness Technologies are Changing the Marketplace Innovations in fitness technologies are changing the way consumers are managing their...
By Ann D'Adamo
Beauty

Emerging Skincare Trends | WMI

Women of all ages are interested in luminous, healthy-looking skin. In an effort to keep that youthful glow, Millennial women are using anti-aging...
By Ann D'Adamo
Strategy

How To Write Headlines That Convert [Study Analysis]

Content, content, content—we’ve been focusing on it for some time, ever since Bill Gates coined “Content is King.” (Yeah, that was 1996!!) Our CEO...
By Jared Cohen

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