Stella Rising Blog

Sniffing Out Opportunities in the Fragrance Industry | WMI

The sweet smell of success has been elusive in the fragrance industry for the past few years. Sales dipped 3% between 2012 and 2014 and they’re...

Google vs. Yelp: The Decline of Yelp in Google Search Results

What just happened? Where’s Yelp? Ten years ago, in John Battelle’s book The Search: How Google and Its Rivals Rewrote the Rules of Business and...

Fashion Market Trends | WMI

3 Marketing Tips for Fashion Retailers The fashion business is notoriously fickle. Today’s must-have is tomorrow’s faux pas. Arguably, fashion...

Health at Your Fingertips | WMI

Improving Fitness Technologies are Changing the Marketplace Innovations in fitness technologies are changing the way consumers are managing their...

Emerging Skincare Trends | WMI

Women of all ages are interested in luminous, healthy-looking skin. In an effort to keep that youthful glow, Millennial women are using anti-aging...

How To Write Headlines That Convert [Study Analysis]

Content, content, content—we’ve been focusing on it for some time, ever since Bill Gates coined “Content is King.” (Yeah, that was 1996!!) Our CEO...

Which Digital Buying Option is Right for Your Brand? | WMI

Co-written by Associate Media Director Elissa Brown and Senior Media Planner Lauren Jennings

Shopping For Skincare

Female Buying Behavior of Beauty and Skincare Products Women are faced with an infinite number of choices when it comes to buying beauty and skincare...

LinkedIn Best Practice: A Definitive Guide To Crafting The Perfect Update

It has become a common practice for businesses to update their followers with social media posts that use captivating graphics. For most social...