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Stella Rising Blog

Digital

Which Digital Buying Option is Right for Your Brand? | WMI

Co-written by Associate Media Director Elissa Brown and Senior Media Planner Lauren Jennings
By Ann D'Adamo
Beauty

Shopping For Skincare

Female Buying Behavior of Beauty and Skincare Products Women are faced with an infinite number of choices when it comes to buying beauty and skincare...
By Ann D'Adamo
Social Media

LinkedIn Best Practice: A Definitive Guide To Crafting The Perfect Update

It has become a common practice for businesses to update their followers with social media posts that use captivating graphics. For most social...
By Nickolaus Trevino
Food & Beverage

Breakfast Food Trends

Breakfast may still be the most important meal of the day, but our increasingly fast-paced lifestyles and constant pressure to squeeze more out of...
By Ann D'Adamo
Industry News

Opportunities in the Vitamin and Supplement Industry | WMI

Contrary to popular perception, interest in products for healthy aging isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger...
By Ann D'Adamo
Food & Beverage

Dairy Industry Trends and the Female Consumer | WMI

Stay On Top of Moo-ving Dairy Market Trends Consumers are increasingly reaching for different types of milk to enjoy with their cookies! While dairy...
By Ann D'Adamo
Beauty

ICMAD: A Valuable Resource for Emerging Beauty Brands | WMI

Many people perceive the beauty business as glamourous, but it is still a business with very specific regulatory and legal challenges. Large...
By Ann D'Adamo
Women in Media

Mobile Retail Playbook | WMI

Mobile is Trending When marketing to women, brands require a deep understanding of their shopping patterns and expert knowledge of female consumer...
By Ann D'Adamo
Women in Media

Mobile Purchasing: 5 Ways eTailers Can Increase the Buying Experience | WMI

It’s safe to say that women love their mobile phones—in one survey 94% of women say that they keep their phones at arm’s reach and use them to surf...
By Ann D'Adamo

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