Stella Rising Blog

Hair Care Market Trends – Part 1 | WMI

While hair care products are a staple in nearly every woman’s beauty cabinet, the market is far from saturated. At Women’s Marketing, we see slow but...

4 Tips for a Successful Influencer Marketing Program | WMI

Influencer marketing programs identify and target individuals who have influence over potential buyers. Once you find a brand influencer, be sure to...

Got Milk? Building Brand Trust Through Influencer Marketing | WMI

The ultimate brand influencer marketing campaign that anyone who has ever watched television or read a magazine in the past three decades can...

Big Changes at Twitter: Quick Promote, Video Recording & Group Messaging

With a recently reported average of 288 million active users a month, Twitter is one of the best opportunities for businesses to reach large, diverse...

Easy, Breezy & Beautiful: Beauty Trends 2015 | WMI

Read the full blog post on how women shop here.

How Women Shop: Beauty Market Trends 2015 | WMI

The Easy, Breezy Beautiful Path-to-Purchase Retail sales of beauty products reached $38.1 billion in 2014 and are projected to grow 2% each year to...

The Transition of Media in Super Bowl XLIX | WMI

By Nicole Gittleman

How Women Use Social Media | WMI

Looking at how women use social media can provide great insight for your brand and inform how you devise various media tactics. Women are more likely...

How to Prevent Digital Advertising Fraud | WMI

“It is essential that digital marketers truly receive the audience they pay for.”