Stella Rising Blog

5 Ways Luxury Fashion Brands Can Market to Millennials | WMI

Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more...

Women’s Marketing Acquires of Flying Point Digital | WMI

For Immediate Release: May 4, 2015

Millennial Moms in the Aisle | WMI

by Ann D'Adamo and Shannan Conley

Millennial Moms as Food and Beverage Consumers | WMI

Food culture has exploded in recent years. As evidenced by the number of websites, blogs and social posts dedicated to culinary pursuits, it’s clear...

Digital Habits of Millennial Moms | WMI

by Ann D'Adamo and Shannon Conley

4 Steps to Successful Mobile Media Marketing | WMI

Just one week after eMarketer dubbed 2015 as “The Year of Mobile” the Mobile Marketing Association kicked off their 2015 Forum in New York. With...

Google Mobile Algorithm Update

Empower Me: How to Market to Women | WMI

After decades of advertising that relied on perpetuating stereotypes, marketers are finally tapping into what women really want to hear – messages...

How to Market to Women & Win the Female Consumer | WMI

By Kerri Krom, Women's Marketing Research Director & Ann D'Adamo, Senior Marketing Manager Say what you mean, and mean what you say. That proverb is...