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    Retail

    How to Manage Secure Pages & Duplicate Content Issues for eCommerce

    Managing Secure Pages for eCommerce Sites When you're managing an eCommerce site, securing your shopping cart and other pages where sensitive...
    By John Morabito / 16 Dec 2014
    Digital

    Direct Response Marketing: Programmatic Buying | WMI

    When developing a digital media plan, focus on your brand’s key objectives, such as direct response marketing techniques to increase share of voice...
    By Sara Axelrod / 16 Dec 2014
    Digital

    The Benefits of a Paid Search Strategy | WMI

    Michael Coppola, CEO & Co-Founder, PATH Interactive Michael Coppola, CEO & Co-Founder of search marketing agency PATH Interactive, was a pioneer in...
    By Guest Posts / 10 Dec 2014
    Google

    How to Improve Quality Score in AdWords

    In this article I will walk you through my process for improving Google's Quality Score for AdWords.  I'll also share some tips and tricks for...
    By Matt Strietelmeier / 04 Dec 2014
    Industry News

    Millennials as Consumers: Building Brand Loyalty | WMI

    Millennials as Consumers: Shaping Shopping Attitudes and Behavior Millennials' shopping behaviors are shaping how everyone shops. By serving them...
    By Kim Haley / 03 Dec 2014
    Industry News

    Black Friday Sales Statistics: Black Friday 2014 | WMI

    The numbers are in…and looking dark for Black Friday sales statistics. As this year’s Black Friday spilled over into Black Fall and holiday retail...
    By Julie Wolvek / 02 Dec 2014
    Industry News

    Why Black Fall is the New Black Friday | WMI

    Retail trends for 2014 show a growing shift in the timing of holiday marketing campaigns: Specifically, Black Friday marketing strategies are being...
    By Elissa B. / 25 Nov 2014
    Paid Search

    Paid Search Account Restructuring: A Checklist

    Paid Search Account Restructuring: A Checklist How to Make Your Next PPC Account Restructure a Success Introduction Whether you’re working with...
    By Steven Carder / 21 Nov 2014
    Industry News

    Holiday Shopping Statistics: It's a 24/7 World | WMI

    ‘Tis the season to shop. New trends in the retail industry usually go through a testing phase during the holiday shopping season first. Advertisers...
    By Kim Haley / 19 Nov 2014

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