Stella Rising Blog

Women’s Shopping Habits in the Shoe Industry | WMI

That stereotype of a woman with a closet full of shoes may be more accurate than you think! Last year, women’s footwear sales reached roughly $24.6...

Direct Response vs. Branding Campaign Strategies | WMI

Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of digital campaign a brand should launch. A...

How to Measure Digital Marketing Success | WMI

Identifying the Right Performance Metrics So, you’ve decided to run a digital campaign. First things first: Identifying the right performance metrics...

Weight Loss Market Trends in 2015 | WMI

When we say “wellness is the “new black,” we mean that, to a growing segment of American women, concern for healthy living is paramount. Wellness is...

How Millennials Use Skincare | WMI

When it comes to skincare, millennial shopping habits may not be what you expect! While older women are often targeted with age-specific skincare...

Find Your Target Market: How to Hit a Bullseye | WMI

Are you wasting the time, effort and budget that goes into your advertising by missing your key target? If your brand doesn’t reach the right audience

Hair Care Market Trends – Part 2 | WMI

Yesterday, we discussed a couple hair trends that the Women’s Marketing strategy team see as significant in helping brands better segment their...

Hair Care Market Trends – Part 1 | WMI

While hair care products are a staple in nearly every woman’s beauty cabinet, the market is far from saturated. At Women’s Marketing, we see slow but...

4 Tips for a Successful Influencer Marketing Program | WMI

Influencer marketing programs identify and target individuals who have influence over potential buyers. Once you find a brand influencer, be sure to...