Stella Rising Blog

Women and Online Shopping | WMI

Big and getting bigger: Online sales reached an estimated $301 billion in 2014 and research indicates that online shopping may quadruple by 2019....

A Guide to Food and Beverage Marketing | WMI

Social Media Marketing in Beauty Product Development | WMI

Want to know what women desire in their beauty products? The answer is surprisingly simple—ask them! Until recently, brands spent countless hours and...

Snacking Habits of American Adults | WMI

What are the snacking habits of American adults?

Sun Care Market Trends Demand Innovation | WMI

As summer approaches, the seasonal sun protection category begins to heat up. But the classic sunscreen market is suffering from a slow burn—a...

Athleisure Trend | WMI

Athletic apparel has become part of women’s everyday wardrobe. Women are wearing yoga pants to run errands, shop, and even when dining out! Our ...

Athleisure Is Winning the Lifestyle Marketing Game | WMI

Is your apparel brand getting a workout? Growth in the fitness market is being driven by a universal movement toward a more casual style. Even...

Values and Purchasing Priorities of Millennial Moms | WMI

Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that are healthy and safe, and marketing that...

5 Ways Luxury Fashion Brands Can Market to Millennials | WMI

Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more...