Stella Rising Blog

Direct Response Marketing: Programmatic Buying | WMI

When developing a digital media plan, focus on your brand’s key objectives, such as direct response marketing techniques to increase share of voice...

The Benefits of a Paid Search Strategy | WMI

Michael Coppola, CEO & Co-Founder, PATH Interactive Michael Coppola, CEO & Co-Founder of search marketing agency PATH Interactive, was a pioneer in...

How to Improve Quality Score in AdWords

In this article I will walk you through my process for improving Google's Quality Score for AdWords. I'll also share some tips and tricks for...

Millennials as Consumers: Building Brand Loyalty | WMI

Millennials as Consumers: Shaping Shopping Attitudes and Behavior Millennials' shopping behaviors are shaping how everyone shops. By serving them...

Black Friday Sales Statistics: Black Friday 2014 | WMI

The numbers are in…and looking dark for Black Friday sales statistics. As this year’s Black Friday spilled over into Black Fall and holiday retail...

Why Black Fall is the New Black Friday | WMI

Retail trends for 2014 show a growing shift in the timing of holiday marketing campaigns: Specifically, Black Friday marketing strategies are being...

Paid Search Account Restructuring: A Checklist

Paid Search Account Restructuring: A Checklist How to Make Your Next PPC Account Restructure a Success Introduction Whether you’re working with...

Holiday Shopping Statistics: It's a 24/7 World | WMI

‘Tis the season to shop. New trends in the retail industry usually go through a testing phase during the holiday shopping season first. Advertisers...

Retail Beacons for the Holidays | WMI

As an update to our previous holiday shopping trends blog post, we are diving deeper into the digital phenomenon. E-commerce will play an especially...