After decades of advertising that relied on perpetuating stereotypes, marketers are finally tapping ...
By Kerri Krom, Women's Marketing Research Director & Ann D'Adamo, Senior Marketing Manager Say what ...
How to Find your Ideal Consumer in the Denim Market While some are predicting that the market for je...
Activewear has taken a bite out of the denim market, but the jeans industry isn’t singing the blues ...
Although health and wellness enthusiasts are migrating away from traditional diet plans, advertising...
Women's is the largest and fastest-growing segment of the shoe industry. Now it is more important th...
That stereotype of a woman with a closet full of shoes may be more accurate than you think! Last yea...
Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of...
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