Stella Rising Blog

The Right Fit: Reaching Female Denim Consumers | WMI

Activewear has taken a bite out of the denim market, but the jeans industry isn’t singing the blues – they’re fighting back with innovative...

Exercise and Diet Trends - Refine Brand Strategy | WMI

Although health and wellness enthusiasts are migrating away from traditional diet plans, advertising around these products still influences consumer...

Women's Shopping Habits in the Shoe Industry | WMI

Women's is the largest and fastest-growing segment of the shoe industry. Now it is more important than ever to zero in on women's shopping habits. As...

How To Get Started With YouTube Cards

Women’s Shopping Habits in the Shoe Industry | WMI

That stereotype of a woman with a closet full of shoes may be more accurate than you think! Last year, women’s footwear sales reached roughly $24.6...

Direct Response vs. Branding Campaign Strategies | WMI

Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of digital campaign a brand should launch. A...

How to Measure Digital Marketing Success | WMI

Identifying the Right Performance Metrics So, you’ve decided to run a digital campaign. First things first: Identifying the right performance metrics...

Weight Loss Market Trends in 2015 | WMI

When we say “wellness is the “new black,” we mean that, to a growing segment of American women, concern for healthy living is paramount. Wellness is...

How Millennials Use Skincare | WMI

When it comes to skincare, millennial shopping habits may not be what you expect! While older women are often targeted with age-specific skincare...