Stella Rising Blog

Google "Not Provided" in Paid Search: Should We Panic?!

On April 9th Google announced that they would be “removing the query from the referrer on ad clicks originating from SSL searches on Google.com”,...

Flying Point Digital Celebrates Opening of Max Brenner location in Paramus, NJ

This Wednesday several of us from Flying Point Digital visited client Max Brenner’s new Chocolate Bar in Paramus New Jersey for a special,...

What To Do When Google's Knowledge Graph Provides the Wrong Data About You or Your Business

Google's Knowledge Graph came into existence in May 2012 to help provide its users with a better search experience by answering the user's query...

Mobile PPC Marketing 101: 4 Dos and Don’ts

. Photo by Rhys A. With the seemingly exponential growth of the mobile search market, it is becoming more and more apparent that the time to expand...

Content Marketing 2.0: Custom Messaging with Big Data

Co-authorship network map of 8,500 doctors and scientists publishing on hepatitis C between 2008 and 2012 and the almost 60,000 co-authorship...

The 10-Minute Google AdWords Account Audit

photo by abbey*christine Monitoring PPC account performance can be one of the most time consuming aspects of paid search management…. but it...

Essential Content Tools for SEO: The Editorial Calendar

photo by indiamos on Flickr Looking for a more effective way to utilize content in order to drive traffic to your site? An editorial calendar...

Flying Point Digital Is A Proud Sponsor of New York Cares Coat Drive

Flying Point Digital is a proud sponsor of the 25th Annual New York Cares Coat Drive. This season, FPD proudly donated fourteen coats to the...

Living in a "Not Provided" World: Understanding SERP, Estimated Traffic, and Click-Through Percentages

By now, everyone has heard of estimated traffic in one way or another. Whether it was called “website traffic predictions for 2014”, or “what traffic...