Stella Rising Blog

How Display and Search Work Best Together | WMI

Our digital advertising infographic illustrates the complementary strengths of display and search advertising. Both of these advertising platforms...

Search Ads vs Display Ads: The Power of Working Together | WMI

One of the most common questions our planning team receives when putting a digital plan together for a client is whether to go the display or search...

What Media Are Female Millennials Consuming? | WMI

We know women. It’s our mantra. We understand what she’s looking for, what media she consumes and why she consumes it. In general, Millennials...

How Millennial Are You? | WMI

Take this 14 item quiz and we’ll tell you how "Millennial" you are, on a scale from 0 to 100, by comparing your answers with those of respondents to...

Women's Marketing Announces West Coast Expansion | WMI

Westport, CT-based media agency Women’s Marketing, Inc. is announcing its new California offices to be led by beauty industry veteran Sinead...

Gaining More Twitter Followers the 100% All-Natural Way

Photo by Elaine R. Wilson via Wikimedia Commons Before someone views a Twitter account’s tweets, the first thing they notice are the number of...

How Do You Measure SEO Competition When Conducting Keyword Research on a Large Set of Keywords?

Keyword research is arguably the most important part of the search engine optimization process. Without being able to select a group of highly...

3 Questions to Consider When Deciding on SEO Tools for 2014

In 2014, SEO is not what it seems. By this I mean the ways in which strategies are created to build organic traffic have changed. The new ideology...

Father's Day Facebook Contests

Photo by Andrij B. It’s GO TIME! April Showers have brought May Flowers and May has officially turned into June. Now that the days have grown...