Stella Rising Blog

The Era of Data Analysis in Marketing | WMI

Every new year brings innovative ideas and new technologies to the media industry, and 2015 is no different. One of the trends we see gaining...

Social Media Predictions for 2015 | WMI

Social Media in 2015

Levinux + Pilulate = Free SEO & Social Tools

This is not your typical end-of-year search predictions for a 2015 article. Instead, it’s my attempt to make a point about next generation SEO. If...

Paper is Boring: A Unique Digital Holiday Greeting Card from Flying Point

This year for Flying Point Digital’s holiday greeting we wanted to do something as special and unique as each of our clients and team members. This...

Facebook’s New Call-To-Action Button for Business Pages

Starting December 11th, Facebook will begin offering Call-To-Action buttons on business pages. Call-to-action buttons link to any destination on or...

Executing A Direct Response Campaign | WMI

Yesterday, we spoke about direct response marketing techniques, and how they can increase your brand’s share of voice and engagement. Direct response...

How to Manage Secure Pages & Duplicate Content Issues for eCommerce

Managing Secure Pages for eCommerce Sites When you're managing an eCommerce site, securing your shopping cart and other pages where sensitive...

Direct Response Marketing: Programmatic Buying | WMI

When developing a digital media plan, focus on your brand’s key objectives, such as direct response marketing techniques to increase share of voice...

The Benefits of a Paid Search Strategy | WMI

Michael Coppola, CEO & Co-Founder, PATH Interactive Michael Coppola, CEO & Co-Founder of search marketing agency PATH Interactive, was a pioneer in...