Stella Rising Blog

How Millennials Use Skincare | WMI

When it comes to skincare, millennial shopping habits may not be what you expect! While older women are often targeted with age-specific skincare...

Find Your Target Market: How to Hit a Bullseye | WMI

Are you wasting the time, effort and budget that goes into your advertising by missing your key target? If your brand doesn’t reach the right audience

Hair Care Market Trends – Part 2 | WMI

Yesterday, we discussed a couple hair trends that the Women’s Marketing strategy team see as significant in helping brands better segment their...

Hair Care Market Trends – Part 1 | WMI

While hair care products are a staple in nearly every woman’s beauty cabinet, the market is far from saturated. At Women’s Marketing, we see slow but...

4 Tips for a Successful Influencer Marketing Program | WMI

Influencer marketing programs identify and target individuals who have influence over potential buyers. Once you find a brand influencer, be sure to...

Got Milk? Building Brand Trust Through Influencer Marketing | WMI

The ultimate brand influencer marketing campaign that anyone who has ever watched television or read a magazine in the past three decades can...

Big Changes at Twitter: Quick Promote, Video Recording & Group Messaging

With a recently reported average of 288 million active users a month, Twitter is one of the best opportunities for businesses to reach large, diverse...

Easy, Breezy & Beautiful: Beauty Trends 2015 | WMI

Read the full blog post on how women shop here.

How Women Shop: Beauty Market Trends 2015 | WMI

The Easy, Breezy Beautiful Path-to-Purchase Retail sales of beauty products reached $38.1 billion in 2014 and are projected to grow 2% each year to...