Stella Rising Blog

How Women Shop: Beauty Market Trends 2015 | WMI

The Easy, Breezy Beautiful Path-to-Purchase Retail sales of beauty products reached $38.1 billion in 2014 and are projected to grow 2% each year to...

The Transition of Media in Super Bowl XLIX | WMI

By Nicole Gittleman

How Women Use Social Media | WMI

Looking at how women use social media can provide great insight for your brand and inform how you devise various media tactics. Women are more likely...

How to Prevent Digital Advertising Fraud | WMI

“It is essential that digital marketers truly receive the audience they pay for.”

Integrate Web Marketing & SEO to Your Digital Strategy | WMI

Web Marketing SEO With over 10.3 billion Google searches every month, it is crucial that your company builds and maintains a strong Internet presence...

Q&A With Carrie Byrne Putelo | WMI

Carrie Byrne Putelo, Vice President and Group Publisher of OK! Magazine, with Kendra Wilkinson enjoying the night at a high-profile event.

Google AdWords Editor & Sale Countdown: Two Upgrades That Will Make Your Life A Bit Sweeter

As a newbie to the SEM field, managing multiple accounts on a daily basis and ensuring that client expectations are met can be difficult to say the...

3 Best Media Tactics for Brands This Year | WMI

Consumer media consumption is constantly changing. Make sure your brand stays ahead of the game with these 3 media tactics in 2015. Feel free to...

All Hail Content! Emperor of 2015

The start of the year is always a popular time to start making predictions. As 2015 begins, there are several trends that are ready for the...