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by Ann D'Adamo and Shannon Conley

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Just one week after eMarketer dubbed 2015 as “The Year of Mobile” the Mobile Marketing Association k...

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After decades of advertising that relied on perpetuating stereotypes, marketers are finally tapping ...

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By Kerri Krom, Women's Marketing Research Director & Ann D'Adamo, Senior Marketing Manager Say what ...

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How to Find your Ideal Consumer in the Denim Market While some are predicting that the market for je...

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Activewear has taken a bite out of the denim market, but the jeans industry isn’t singing the blues ...

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Although health and wellness enthusiasts are migrating away from traditional diet plans, advertising...

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Women's is the largest and fastest-growing segment of the shoe industry. Now it is more important th...

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