Stella Rising Blog

PPC Ad Copywriting: 6 Essential Steps

Creating compelling, action-driven ad copy is a must for any successful PPC campaign. While at times tedious, you will thank yourself for taking the...

Google vs. Yelp: The Decline of Yelp in Google Search Results

What just happened? Where’s Yelp? Ten years ago, in John Battelle’s book The Search: How Google and Its Rivals Rewrote the Rules of Business and...

More Google Algorithm Updates Looming: Google Testing Images in Mobile Results

Images In Google Mobile Search Results Recently while spot checking a few keywords on mobile for a client of ours, we noticed something in search we...

Google Mobile Algorithm Update

Google AdWords Editor & Sale Countdown: Two Upgrades That Will Make Your Life A Bit Sweeter

As a newbie to the SEM field, managing multiple accounts on a daily basis and ensuring that client expectations are met can be difficult to say the...

How to Improve Quality Score in AdWords

In this article I will walk you through my process for improving Google's Quality Score for AdWords. I'll also share some tips and tricks for...

Our Fight Against non-Hodgkin's Lymphoma

Flying Point Digital’s CEO and Founder, Alan Pearlstein, is taking on his fiercest competitor yet! In the interest of paying it forward, Alan will...

Avoiding Truncated Meta Titles in Google

Over here at Flying Point Digital, we’re big believers in writing meta titles not just for the search engines, but for users too. One of the things...

Google "Not Provided" in Paid Search: Should We Panic?!

On April 9th Google announced that they would be “removing the query from the referrer on ad clicks originating from SSL searches on Google.com”,...