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    Media

    PPC Ad Copywriting: 6 Essential Steps

    Creating compelling, action-driven ad copy is a must for any successful PPC campaign. While at times tedious, you will thank yourself for taking the...
    By Jessica Ortiz / 17 Jul 2015
    Social Media

    Google vs. Yelp: The Decline of Yelp in Google Search Results

    What just happened? Where’s Yelp? Ten years ago, in John Battelle’s book The Search: How Google and Its Rivals Rewrote the Rules of Business and...
    By Mike Levin / 09 Jul 2015
    Google

    More Google Algorithm Updates Looming: Google Testing Images in Mobile Results

    Images In Google Mobile Search Results Recently while spot checking a few keywords on mobile for a client of ours, we noticed something in search we...
    By John Morabito / 10 Jun 2015
    Google

    Google Mobile Algorithm Update

    By Boris Zilberman / 16 Apr 2015
    Google

    Google AdWords Editor & Sale Countdown: Two Upgrades That Will Make Your Life A Bit Sweeter

    As a newbie to the SEM field, managing multiple accounts on a daily basis and ensuring that client expectations are met can be difficult to say the...
    By Jessica Ortiz / 16 Jan 2015
    Google

    How to Improve Quality Score in AdWords

    In this article I will walk you through my process for improving Google's Quality Score for AdWords.  I'll also share some tips and tricks for...
    By Matt Strietelmeier / 04 Dec 2014
    Google

    Our Fight Against non-Hodgkin's Lymphoma

    Flying Point Digital’s CEO and Founder, Alan Pearlstein, is taking on his fiercest competitor yet! In the interest of paying it forward, Alan will...
    By Caitlin Imbimbo / 30 Oct 2014
    Google

    Avoiding Truncated Meta Titles in Google

    Over here at Flying Point Digital, we’re big believers in writing meta titles not just for the search engines, but for users too. One of the things...
    By Jim Powell / 19 May 2014
    Google

    Google "Not Provided" in Paid Search: Should We Panic?!

    On April 9th Google announced that they would be “removing the query from the referrer on ad clicks originating from SSL searches on Google.com”,...
    By Matt Strietelmeier / 21 Apr 2014

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