Digital Marketing News | Stella Rising

Why Celebrity Fragrances No Longer Sell | WMI

In 1991, Elizabeth Taylor began the celebrity fragrance phenomenon with her perfume, White Diamonds. Eager to experience the sophistication and...

By Ann D'Adamo / 19 Feb 2016

Fashion

Inside SwimsuitsforAll’s #SwimSexy Campaign | WMI

SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. Last year the e-tailer—and Women’s Marketing...

By Ann D'Adamo / 15 Feb 2016

Industry News

Valentine's Day | WMI

Any way you look at it, retailers are sweet on Valentine's Day. Cards, gifts, and millions of pounds of candy account for $19 billion in sales...

By Ann D'Adamo / 03 Feb 2016

Industry News

Marketing to GenY and GenZ Demographics Infographic | WMI

This could be the match of the century as marketers battle for the attention of these two influential demographics—it's the "Me Generation"...

By Ann D'Adamo / 29 Jan 2016

Industry News

Superfood Sunday | WMI

With millions of women tuning into the big game, we know that they love football, but they might just love spicy chicken wings a little bit more! Our...

By Ann D'Adamo / 15 Jan 2016

Media

New Guidelines for Native Advertising | WMI

On December 22, 2015, the Federal Trade Commission issued tougher guidelines on native advertising to ensure that publishers, advertisers, and brands...

By Ann D'Adamo / 13 Jan 2016

Media