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Women in media

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Stella Rising

We’ve been working on something stellar for quite some time, and now she’s here. Her name is STELLA.
By Andrea Van Dam
Get to Know WMI

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Industry News

Beyond Skin Deep: Bee Shapiro Opens Up About the Future of Beauty

For almost a decade, Bee Shapiro has had a front-row seat to the beauty industry. As the Skin Deep columnist for The New York Times, she covers...
By Ann D'Adamo
Media

Women in 2017: You’ve Come A Long Way…But There’s Still Work to Be Done | WMI

Across America, women are feeling more confident about themselves and their futures than ever before—75% of women say they’re making progress...
By Ann D'Adamo
Media

How Women's Marketing Innovates in Digital Media | WMI

In her role as Media Director, Digital Innovation Specialist at Women’s Marketing, Elissa Brown is responsible for integrating cutting-edge...
By Ann D'Adamo
Fashion

Inside SwimsuitsforAll’s #SwimSexy Campaign | WMI

SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. Last year the e-tailer—and Women’s Marketing...
By Ann D'Adamo
Women in Media

How Moms Use YouTube to Search for Answers | WMI

Mom always seems to have all the answers. Where does she find them? YouTube! Analysts at Google found that 83% of moms use YouTube as a resource...
By Ann D'Adamo
Fashion

Infographic: The Fashion Forward Latina | WMI

Latina women are often referred to as fashion-forward, setting trends instead of following them. Research shows they adopt new styles earlier and...
By Ann D'Adamo
Women in Media

The Impact of Motherhood | WMI

A recent study found that among the almost 2 billion moms worldwide, 50% felt that marketers don’t understand them! Brands can do a better job of...
By Ann D'Adamo
Beauty

Super Natural Beauty Infographic | WMI

As women become more aware of the potential side effects of chemicals in their beauty products, they are checking labels and more discriminating...
By Ann D'Adamo

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