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Women in media

Beauty

Super Natural Beauty Infographic | WMI

As women become more aware of the potential side effects of chemicals in their beauty products, they are checking labels and more discriminating...
By Ann D'Adamo
Media

How Social Media Affects Female Shopping Behavior | WMI

If marketers have one goal, it’s to reach consumers at the moments that most influence their decisions. Historically, those touchpoints were...
By Ann D'Adamo
Women in Media

What Women Watch | WMI

By Ann D'Adamo
Media

The Established Mom | WMI

It may look like she’s headed toward an empty nest, but the established mom’s life is nothing but full. She uses technology to effortlessly manage...
By Ann D'Adamo
Beauty

Why Beauty Brands Need to Re-Think “Perfection” | WMI

Beauty ads have always featured beautiful, carefully made-up women. Flawless skin, a dramatic smoky eye, a glistening, bold lip—this is what we’ve...
By Ann D'Adamo
Media

NFL Scores a Touchdown with Female Fans | WMI

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the...
By Ann D'Adamo
Media

Pinterest Is the Go-To Source for In-Store Shoppers | WMI

Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their...
By Ann D'Adamo
Media

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...
By Ann D'Adamo
Media

Marketing to Millennial Moms | WMI

This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, she embodies the traditional with a completely...
By Ann D'Adamo
Beauty

The Millennial Beauty Consumer - Infographic

Research shows that 46% of Millennial women purchase beauty and personal care products every week and 94% buy cosmetics, haircare, and skincare...
By Ann D'Adamo

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