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    Closet Confidential - Apparel Industry Trends | WMI

    Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends. From...
    By Ann D'Adamo / 02 Dec 2015
    Media

    6 Black Friday Ideas To Drive Sales

    Black Friday is quickly approaching and retailers are gearing up for a busy holiday season. Analysts are predicting that sales will increase a solid...
    By Ann D'Adamo / 27 Nov 2015
    Media

    Best Tressed - Hair Care Industry Trends | WMI

    If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair texture...
    By Ann D'Adamo / 25 Nov 2015
    Media

    The Powerful Influence of Latina Millennials | WMI

    With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted of all Hispanic market segments. She is an...
    By Ann D'Adamo / 23 Nov 2015
    Media

    4 Reasons Indie Beauty Brands Are Hot | WMI

    Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. According to an investment firm brief on the...
    By Ann D'Adamo / 20 Nov 2015
    Media

    Meet Generation Z: Part 2 - The Influencers | WMI

    Yesterday we took a dive into the first all-digital generation and learned how the rapid pace of change has influenced their global worldview. Today,...
    By Ann D'Adamo / 18 Nov 2015
    Media

    Meet Generation Z: Part 1 – The Digital Generation | WMI

    Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later,...
    By Ann D'Adamo / 17 Nov 2015
    Media

    His, Hers and Ours: Gender Neutral Fashion | WMI

    Department stores may soon have a bit of a problem—instead of clothing created specifically for “men” and “women,” brands are designing apparel that...
    By Ann D'Adamo / 16 Nov 2015
    Media

    Millennial Moms Prioritize Healthy Foods | WMI

    Not long ago, kids opened their lunch boxes to find bologna sandwiches and cream-filled snack cakes. But today’s Millennial moms are selecting...
    By Ann D'Adamo / 13 Nov 2015

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